Build A Social And Responsible Market Research

How to achieve corporate social responsibility
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How to achieve corporate social responsibility
Introduction
Arguably the issue bout business ethics and socially responsible marketing programs have brought a big debate. Scholars argue that that social responsibility is when a company/organisation is concerned with the society, people or the environment which surrounds the area in which they operate (Križanová, & Gajanová, 2016). Businesspeople should always make sure that they show the surrounding a little respect because without the respect the company can fail. Socially responsible marketing in its most basic form can be described as when makes moral actions that positively impact the stakeholders with the inclusion of the employees, customers and the surrounding community. The primary objective of marketers in this sense is to package and communicate the decisions of the company in a way which they will positively impact the communities where they interact. It is important to note that the consumers have the bargaining power whereby they can decide on which company will succeed or fail and it is for this reason that marketers should concentrate on devising strategies which impact them positively. Additionally, the surrounding community where an organisation operates has a say in its success. It is important to remember them when making decisions. Although social responsibility has been termed as a positive concept, most firms have embraced it with the expectations of indirect long-term benefits. This paper will deliberate on how companies can create and adopt ethical and socially responsible marketing programs. It will additionally show the importance of social responsibilities and the effects they can have on an organisation
Methodology
For the purpose of this paper, journalistic articles found online were exerted. The articles were chosen via filtering online articles which provided information on the topic but chose the articles which contained the most significant information. It is from these articles that the reader can see the impact that business ethics and social responsibility have on the society. Online libraries with the help of economic books also played a great role in the construction of this paper.
Examples of social responsibility, how they can be adopted and their importance
Voluntary hazard elimination
This is where companies are involved in the process of eliminating any production process which may cause harm to the general public whether they are required by the law or not(Tyagi, Kumar, & Kumar, 2014).. A good example is where an organisation can introduce a hazard control program that reduces people’s exposure to hazardous material either through education or creating awareness. Creating awareness involves the creating of programs that will shed light on the effects of certain products. Another instance can be when a firm that is involved in the production of chemicals creates a guide on the type of attire or protective gear that employees should use when working. According to a recently concluded research, one of the keys to the success of any organisation is showing the employees that they are special and making them feel appreciated and comfortable. This results in them being happy in the workplace and as a result can perform to the best of their ability. When this happens, it will impact directly the provision of better goods and services which keep the clients happy thus ensuring customer loyalty. Customer loyalty will ensure that the organisation has regular customers hence always creating profits. Another example can be where an organisation that generates noise in its production devises strategies that minimise the effect of the noise on the surrounding environment.
Community development
This is where organisations partner with other local institutions with the aim of creating a better living and working condition. It is important to note that it is not a must that a company partners with local institutions they can take obligation on their own. For example, a large corporation can decide to create better learning facilities for the people in the surrounding communities. This is common in developing countries where organisations create better education centres for the locals. Many organisations set up foundations which are meant to benefit the people in the community. A company can set a foundation that will help clean the environment or one that will be concerned with creating better living conditions for the company. When a firm moves to start a new branch, it is necessary that they create opportunities for the people. One way of developing the community is providing the local population with opportunities which they can use to better their lives. Providing this opportunity is good in that it will help develop the area as now people can earn a living with which they can better their lives. If an organisation moves to a new area and does nothing to help the local the community, it will lead to the development of a negative attitude by the people towards the company which can lead to its downfall. One of the ways in which people can lead to its downfall is by refusing to buy the goods and services provided by the company. If people do not purchase products from the firm, there will be no sales which will result in profits hence leading to the closure of the company. When the locals feel appreciated by the organisation, they will even engage themselves in the promotion of the company. Additionally, this leads to the development of a good reputation of the company. If an organisation has a bad reputation in the potential market customers will tend to avoid its goods.
Philanthropy
Organisations that are involved in philanthropy engage themselves in the monetary provision of aid that can be directed local charities that promote education and health to assist impoverished communities (Oh, & Cha, 2017). This action is essential in ensuring the provision of marketable skills to reduce poverty, improve education and help in the preservation of the environment. Some organisation see it complicated to start foundations that will help less fortunate and for this reason, tend to act as donors to local non-governmental organisations (NGOs) which are involved in taking care of the community. Setting up of a foundation can in some cases be difficult for the companies since they require a lot of planning and a structure of running. Instead of going through this difficult challenge which is also time-consuming they prefer sponsoring institutions which are already established so that they can provide these services instead of the companies. Critics always have that philanthropy is a kind of irresponsibility since the organisations just donate money without caring whether it reaches the people. The truth according to a recently concluded research is that most organisation occasionally audit the NGOs they are sponsoring just to see if the funds donated are spent to benefit the local community. Some countries are so engaged in corruption such that the resources do not reach to the intended people. It is for this reason that audits must be conducted to see the credibility of the organisation.
Creating shared value
The interests of corporate responsibility are often described as creating shared value or simply as CSV which is the connection between the success of the company and the social well-being of the people. The success of any organisation depends on its productive workforce which comes as a result of sufficient health and education. For the society to thrive in most cases, it depends on successful and profitable organisations. Most successful corporations usually have the interests of the community at hand before anything else. This is largely because they have already realised the importance of having good relations with them (Rexhepi, Kurtishi, & Bexheti, n.d.). One these organisations have failed so will the projects that they had devised with the intention of making better lives for the community. As earlier mentioned critics argue that CSR is a two-way process in which communities and the companies benefit but it is important to note that one cannot survive without the other. If the community does not participate towards improving the company that is purchasing goods and services produced by the company, then the organisation is doomed to fail and so will the programs it had initiated to help the community. These programs are essential in that they help raise the living standards of the community. Additionally, if an organisation does not recognise and addre...