Branding, Entrepreneurship, and Small Business Applications: Smart Charger
I will make the video please just form a speech per the attached.
Module 4 - SLP
BRANDING, ENTREPRENEURSHIP, AND SMALL BUSINESS APPLICATIONS
Assignment Overview
Marketing Presentation
Time to make a marketing pitch. Design a new product. Let investors know why they should back the project with company resources. Be persuasive and professional. Find the entrepreneur in you.
How do you create a product or service? Ever look for a product and find out it does not exist? Someone had to come up with ham and pineapple pizza, right? Keep the idea simple. If you get stumped and do not have an idea, search for “really cool products” and use one of them. Do not use a well-known name-brand product; pick something you have never heard of.
Session Long Project 4 Resources
Developing Pitches for Various Audiences and Goals (2022)
https://openstax(dot)org/books/entrepreneurship/pages/7-3-developing-pitches-for-various-audiences-and-goals
Entrepreneurial Marketing and the Marketing Mix (2022)
https://openstax(dot)org/books/entrepreneurship/pages/8-1-entrepreneurial-marketing-and-the-marketing-mix
Marketing Strategy and the Marketing Plan (2022)
https://openstax(dot)org/books/entrepreneurship/pages/8-5-marketing-strategy-and-the-marketing-plan
Market Research, Market Opportunity Recognition, and Target Market (2022)
https://openstax(dot)org/books/entrepreneurship/pages/8-2-market-research-market-opportunity-recognition-and-target-market
Conducting a Feasibility Analysis (2022)
https://openstax(dot)org/books/entrepreneurship/pages/11-3-conducting-a-feasibility-analysis
SLP Assignment
Over the last three modules, you have learned about marketing and developed skills that will serve you now and in the future. It is time to put those abilities to work. Be compelling.
THE PITCH IN WRITING
Write a 250- to 350-word document sharing the following
A brief description of the product.
Target Market and Rationale.
Pricing and Distribution Strategy.
Plan for Promotion.
Why this project would be a good investment.
3- to 3 ½-MINUTE VIDEO
You can talk about the same content that is written but do not read it. Impromptu speaking has a different impact than reading from a screen.
SLP Assignment Expectations
Submission
A 250- to 350-word written document using the attached template (MKT301 SLP4 Template) which MUST contain a YouTube, Vimeo, or other video link to your presentation (should be 3-3½ minutes maximum). Content beyond 3½ minutes will not be considered for grading. Do not upload the video to the dropbox since the file size may be too large.
Branding, Entrepreneurship, And Small Business Applications
Student’s Name
University
Course Number and Title
Instructor’s Name
Date
Branding, Entrepreneurship, And Small Business Applications
Description of the product
Hello, and welcome to the marketing pitch for a new product! Today, it is a great pleasure to present the "Smart Charger." Our mobile charger will completely change how we recharge our electronics while on the road. We created the smart charger for the contemporary, tech-savvy person who is constantly moving and needs to stay connected. It is a small, portable device that charges numerous gadgets simultaneously, including laptops, tablets, cellphones, and more.
Target Market and Rationale
According to Target Market and Rational, the targeted consumer for the Smart Charger is the active mobile professional continuously looking for a dependable charging solution. Given the prevalence of working remotely and the increase in digital communication, our gadget is an excellent choice for those who need to stay connected and productive (Kisenwether & Gagnon, 2021).
Pricing and Distribution Strategy
Considering the new product regarding price and distribution, I want to position the Smart Charger as a high-end product with a higher price tag than other portable chargers currently on the market. Our product offers a combination of adaptability, portability, and fast charging features not present in similar p...