SMUnit 3 of 2-4

BCG Matrix
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The question marks are parts of business entities that have a very high growth rate; however they do not have a market share that is as high. As such, they tend to have very little returns while at the same time they consume huge sums of money. This is also the reason as to why they are generally referred to as the problem child, given the fact that they are bleeding the company money. During strategic planning, these are entities that require a second look and clear way forward. The fact that they have high growth rates also means that they have great potential and can turn into a star. This means that during the strategic planning, in-depth analysis will have to be carried out to make sure that they are worth all the effort and the heavy investment.
The stars on the other hand are products or business entities that have the highest market share unlike the question marks. As such they happen to generate a lot of cash other than losses. They have very high growth rates similar to the question marks and thus also consume quite significant sums of money. Stars spend as much money as they generate. With respect to planning strategi...