A Case Study of Fight Over the Redwoods Business & Marketing Essay

A Case Study of Fight Over the Redwoods
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A Case Study of Fight Over the Redwoods
Introduction
Timber harvesting is one of the economic activities in the U.S. Pacific Lumber Company established a strong reputation on the matter of logging. Initial, the company used to be own and managed by family members with a sustainable model that promotes social responsibility and environmental awareness. Since the company owns the most reproductive timberland of approximately 220,000 acres, the company was careful and considerate in maintaining the ecosystem. It used to log its forest sensibly and selectively for a long time. The study showed that it only harvests 2 percent of the total coverage every year (Shaw, 2017). This rate of logging aligned with stockholders' obligations and the company was making more profits. This strategy of exploiting tress responsible could be borrowed by other companies since it promotes long-lasting exploitation of resources while maximizing profits.
The problem crop up when the company was handed over to Hurwitz as the owner. Hurwitz becomes restless to log the indigenous Redwood trees which initially covered about 2.2 million acres and reduce to about 6000 acres in coverage which were in the private hands (Shaw, 2017). The Redwood War involved environmentalists and workers against industrial logging which poses threats to endangered species and sustainable forestry. It is not morally right and unacceptable in society for private owners to do as they wish with timberland. This is because forest contributes greatly towards maintaining sustainable climate conditions therefore, destruction of the ecosystem will impose harmful effects that will affect every individual in society. From an economic perspective, Hurwitz is not a robber baron because he wanted to make money to settle his debt as well as to make interests from logging. Redwoods were of great importance to him because some of the redwood trees were worth $100, 000 each.
Ancient redwood forests have more value which cannot be compared with the economic value which was suggested by Hurwitz. The redwood forest has priceless value. The headwater grove was very important to Hurwitz. He believed that upon an exploration of the grove would be able to settle all of his debts and make more interests from the sales. Despite all expectations and interests kept on an exploration of the grove, but environmentalists ...