Analysis of Starbucks’ Mission and Strategy

Analysis of Starbucks’ Mission and Strategy Student’s Name Institutional Affiliation Analysis of Starbucks’ Mission and Strategy Mission Statement Analysis A company’s corporate mission statement is a reflection of the strategic direction of the business in terms of its future goals. In the case of Starbucks’ statement, unlike most other mission statements, is much focused on the wellbeing of its customers. The mission statement states that “inspires and nurtures the human spirit”. Analyzing the statement, the customer-centric elements of Starbuck Coffee are apparent. The statement begins by emphasizing the main role of the company towards its customers, while at the same time highlighting the importance of its customers towards its continuous growth. Making a difference in human lives is associated with a customer experience that Starbucks seeks to accomplish in its mission statement. Starbucks’ Strategy First, the company focuses on sourcing quality coffee beans that produces the best coffee products. The coffee beans that the firm sources are different from normal coffee beans to ensure maximum flavor and the highest satisfaction to the custome...