Analysis of Seikatsu Club using EMES Analysis and Hudson’s Categories

Seikatsu Club Consumers' Co-operative
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Seikatsu Club Consumers' Co-operative
The Seikatsu Club Consumers’ cooperative (SCCC) is a Japanese consumer cooperative federation whose headquarter is situated in Tokyo. It was founded in 1965, and most members were women. This club was started by one Tokyo housewife who organized 200 women to purchase 300 bottles of milk to reduce the price. This club focuses on a people and community-centered economy, thus giving a complete alternative to capitalist and socialist industrialization. Seikatsu Club has played a significant role in ensuring Japan's self-sufficiency in food and local agriculture sustainability. Club members can now obtain high-quality goods at affordable prices without market exploitation. This essay will analyze Seikatsu Club using EMES analysis and Hudson’s categories.
EMES Analysis
Continuous production of goods and services
The club achieves this by providing safe food at affordable prices. It liaises with producers to buys goods through the pre-ordering system. This system enabling producers to plan and guarantee consumers fresh produce. When the club cannot find the right producers with the recommended quality products, the organization produce such good as it does with milk.
Economic Risk
It deals with the economic risk by creating a direct link between customers and producers for a ready market. This direct connection enables consumers to visit farmers regularly to see how the goods are produced and give a helping hand when appropriate.
Paid Work
This club provides work to women by diversifying their opportunities. Since the 1980s, t...