Amazon in Emerging Markets. Business & Marketing Essay
Case Analysis and Preparation
You will need to prepare 1 case study. For a successful case write up, you will need the following:
1. Case papers should address the key issues that pertain to the financial strategy and then make clear recommendations with as much support as possible.
2. Papers should be no more than three double spaced pages (not including exhibits) and include a cover page with your name, the date, the course number, and the title of the assignment (case name).
3. Papers should be organized into specific sections. For example, Background, Key Issues, Recommendations, and Detailed Support for Any Recommendations.
4. Late Papers will not be accepted.
5. Your grade will depend on how well you identify the issues and argue your recommendation.
6. All Footnotes and References Must use the APA Format.
Amazon in Emerging Markets
[Name of the Student]
[Name of the Institute]
[Date]
Amazon in Emerging Markets
Background
Amazon.com is considerably the largest internet-based retailers operating in the United States. It had been founded by Jeff Bezos in 1994. Amazon.com significantly maintain three diverse operating parts where it sells approximately 300 million products with an extensive range (Torelli, 2017). The company in its retail operation comprises of several business models such as Amazon Retail, Web Services, and Marketplace. Moreover, it has been perceived that the mentioned case study results in a great debate, constructive conversation, and comparative analysis based on company's strategies across three key marketplaces that are emerging. The case initiates with Amazon's entry in India where it mentions the opportunities and challenges observed in India's market. Later, the case looks into the experiences in China and Brazil. Further, it concludes with some supposition about Amazon’s move in other regions such as Russia and Mexico. The case exceptionally deliberates the tactics adopted by Amazon India in order to win over the Indian market.
Key Issues
* There has been growth in the profit of Amazon in previous years but the growth rate of the company has decreased immensely in the international business.
* Amazon has faced major problems in operating in emerging markets. There have been issues of weak infrastructure, logistic problems and a lot more.
* One of the most key issues that Amazon is facing is of increase of direct competition in each market it is operating.
Emerging Markets: China
China is huge when it comes to the geographical area, therefore the choices and preferences of people there vary from area to area, along with the decision of purchasing and demand of product by people are very different. This means that it is very hard to analyze the choice patterns or the Chinese market (Sako, 2015). More research workers and marketing team is required to analyze the demand of the consumers in the country. China has very strict laws and regulations when it comes to foreign company's operations. In China, it is a law that any multinational should be operated in a Chinese-owned corporation. This means that the strategies of the business will be as per the local will of the Chinese-owned Corporation. China has one of the biggest competitive threat for Amazon, as Alibaba, Eachnet, and Joyo.com operate there and are running with great success. So it is very difficult to attract the customers that are satisfied and are already engaged in the e-shopping activity with the local companies.
Emerging Market: Brazil
The competition is Brazil is very strong when it comes to e-shopping with the e-commerce ...