Marketing 300: AIDA Approach in Marketing Mix

MARKETING 300
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AIDA Approach in Marketing Mix
The company employed the use of AIDA marketing mix which was by use of Attraction, Interest and Action as follows: Attraction was to be achieved through the company coming up with a product which was completely new to the industry of accessories. It was to create a unique product that the consumers the customers needed. They also stated that the new belt had embraced technology.
Customer`s interest was achieved by advertising the belt in an informative way and making sure that it puts across the benefits and purpose of the nexbelt. The unique feature like giving them a choice on what is to be placed on the buckle of the belt demonstrates that the product was to solve their concerns. It also attracts golfers because the face flips down and inside is a ball marker. The sale persons were also to attend major events where the target customers usually visit.
The sales people had something in mind on kindling the target market desires. Desire will be created through the recommendation and endorsement of other golfers who are always being looked up to by golf funs. The product also feature...