AI-based Technology for Hotel Guests
ONLY PART 2
For this assignment, you will need to specify what you will do with the AI or robotics that is unique to your property. The first section will ask you for specific changes to policies and procedures. Think about how these changes can create a competitive advantage. Also, think about how this change will create added value. Then, you are asked to determine how success will be measured. You will be asked which ratios will be measure your successful implementation. Think about using financial ratios that will measure your anticipated changes. For example, if you are using a new AI to take inventory in the 24-hour café, then you would want to include a ratio to measure inventory. If you are replacing employees with the AI or robotics, then you want to use a ratio that will measure if this effectively reduces expenses. Keep these kind of things in mind as you finish your assignment.
Describe the changes you will make to comply with the change to your department using best practices from the industry. Explain how you can use this to achieve a competitive advantage. This section needs to include:
What changes will you implement to help with the new policy?
What policies will you put in place for your employees?
How can this create a competitive advantage?
This section is worth 5 points.
Added Value: What will you do to create added value for your customers? Create a new type of service for your customers that will create added value for them. This section should include:
What is your creative idea?
How will this create added value?
Will this be a temporary change or a permanent one? If temporary, when will this offer end?
This section is worth 5 points.
Cost leadership: During this time, hotel-casinos occupancy is restricted, therefore they will not be able to meet last year's numbers. Therefore, your department will be making expense cuts during this time as well. Answer the following questions to help measure your department's success with cutting expenses:
With decreased cash flows, what would be 3 ways you could cut expenses?
What are 3 ratios from page 120 in your textbook that would be appropriate? Why are these appropriate?
This section is worth 10 points.
Cost Leadership: Using the Nevada Casinos: Departmental Revenues Download Using the Nevada Casinos: Departmental Revenuesmake the following calculations:
Create a line graph of the trajectory of your department's revenue contribution from 1984 to 2019 using the Nevada Statewide information. If you choose Human Resources, use gaming revenue. Explain why you think this contribution has changed the way it has.
Create a table showing the difference in your department's revenue for the Strip, Downtown, and Boulder Highway between 2009 and 2019. Include both the total revenue and the contribution to total revenue Interpret the results. What are the differences between these parts of town? This should be based on thenumbers you see, how you interpret them, and research to support your interpretation.
This section is worth 10 points.
You are expected to do research to find this information. Please make sure you cite your references using APA style. This means you must have a list of references at the end of your homework in alphabetical order AND you must have in-text citations. An in-text citation looks like this: Previous research suggests that consumers value the relationship they built with hosts while staying at an Airbnb-style accommodation (Belarmino, Whalen, Koh, & Bowen, 2017).
Adding value to customers is a business' marketing and branding prowess meant to serve clients with a high level of integrity, customer care, and after-sale service. According to the research on AI use in the hotel industry, a customer experience is developed and improved by giving customers a new experience (posts, 2020). This technique is instrumental, especially in the hotel industry, where there exists stiff competition where clients wish to visit regularly. Through the proper use of AI, the customers and guests can be identified easily.
Creative idea: The creative idea will be using AI in the hotel's front desk to analyze customer data to give a personalized customer experience and fasten hotel booking experience.
This AI creative idea will generate added value to our hotel customers through an array of ways;
* This AI concept aids in processing all acquired information about the hotel visitors and guests through conducting an intensive study of the customer hotel-related data to tailor the service concerning the ...