A case study about Himalaya shampoo
. Marketing Proposal (Approximately 500 words) Your proposal should include the following: 1-Introduction: the nature of the product/service and the need for formal marketing planning. 2-A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability. 3-Description of service and/or product. What is the current or proposed competitive advantage? 4-Briefly describe the target market – that is the consumer group(s) who will be the potential target(s). 5-Brief description, and justification of how the product or service will deliver customer value to the target market (s). 6-Recommendations to senior management as to the steps that will be taken to develop a full marketing plan. 7-List of references. Important Note: 1- Please follow the Criteria and what should you write in the proposal 2-use Australian English 3- The marking criteria must be strongly considered 4- Use APA references 5- use 5 or more academic sources, preferred Article and books 6- Write (500 words) 7- The Himalaya shampoo case study is attached 8- The Criteria is also attached 9- its important to use a hiding in the proposal thanks
Marketing Proposal (Approximately 500 words)
You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a case study about Himalaya shampoo and you will respond by providing a written proposal outline that shows your understanding of the material presented and outlines the steps you will take to gather information for the development of the plan. This should include a brief review of available academic and industry material.
Your proposal should include the following:
- Introduction: the nature of the product/service and the need for formal marketing planning.
- A brief background of the relationship between the organisation and the industry context. Who are the main current and / or likely future competitors? Consider the macro environment, significant influences and issues relating to sustainability.
- Description of service and/or product. What is the current or proposed competitive advantage?
- Briefly describe the target market – that is the consumer group(s) who will be the potential target(s).
- Brief description, and justification of how the product or service will deliver customer value to the target market (s).
- Recommendations to senior management as to the steps that will be taken to develop a full marketing plan.
- List of references.
Grading Criteria
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Maximum Mark |
Awarded Mark |
Comments |
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Content 80 Marks |
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Customer and Market Audit - Introduction: the nature of the product/service and the need for formal marketing planning; analysis of the product or service and its competitive advantage |
20 |
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Product / Service Audit - Industry and opportunity analysis including competitor analysis and competitive advantage |
20 |
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Description and justification of target market |
20 |
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Justification of key recommendations re target, objectives and outline strategies based on customer value and recommendations as to steps in developing a full marketing plan |
20 |
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Process 20 Marks |
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Presentation & Layout |
10 |
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Communication Style |
5 |
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Referencing
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5 |
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TOTAL ASSESSMENT
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100 |
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Important Note:
1- Please follow the Criteria and what should you write in the proposal
2-use Australian English
3- The marking criteria must be strongly considered
4- Use APA references
5- 5 or more academic sources, preferred Article and books
6- Write (500 words)
7- The Himalaya shampoo case study is attached
8- The Criteria is also attached
9- it's important to use a hiding in the proposal
Case Study: Himalaya Shampoo
Name of Student
Institution
Course
Professor
Date
After evaluating Himalayas’ Shampoo strength, opportunities, threats and weakness it is obvious that competition is the single biggest threat to Himalaya Shampoo’s success both nationally and internationally. Himalaya must therefore, adopt a formal marketing plan to promote brand awareness to propel the image of its products. India is an emerging market with an economic liberalization that offers prime opportunities for growth of foreign brands. Himalayas’ new hair shampoo is a breakthrough 2 in 1 formula that provides hair nourishment and strengthens weak hair follicle. In addition, it improves hair texture and reduces hair fall due to breakage. Below is one of the products from the company that has made it be where it is.
Fig. 1: Himalayas shampoo air care products
According to The Economic Times (2009), more and more multinational companies are competing to enter into the Indian market. Due to its emerging economy the shampoo market in India has grown significantly because Indians place a high degree of importance on their physical appearance. The new herbal brand is most likely going to face competition from Unilever India brands such as Meera and Nyle. It will thus require the Himalaya to formulate its positioning strategy by probing deeply into beliefs associated with its close competitive offerings. Additionally the strategy should ensure that it effectively reaches out consumers who are strongly inclined towards herbal shampoos (Businessworld.in, 2013).
India has a significant preference towards herbal products, and this fact gives Himalaya herbal shampoo a competitive advantage over other non-verbal brands of shampoos. India is known to follow the Ayurvedic system of healing this system uses herbal remedies that are drawn from a mixture of herbs. Himalaya offers a wide range of Protein shampoo products such as gentle daily care, extra moisturizing, soft & shine another category includes anti-dandruff shampoos such as soothing & moisturizing, volume & bounce and the anti-hair fall shampoo (Himalayahealthcare.com, 2013).
Himalaya shampoo targets urban and rural markets, for the urban market penetration of the market is guaranteed but for the rural marker specific strategies must be adopted to satisfy the consumer needs (Makeupandbeauty.com, 2013). For example, the rural Indians have very small disposable income; thus, they ...