Intersection of Music and Commerce: Apple Music’s Tylor Swift V. Treadmill
Select a television or online advertisement in which music is used to help sell something. Then answer the following questions:
I decided to write about this commercial: https://www(dot)dailymotion(dot)com/video/x52w8bo
Apple : Taylor Swift vs. Treadmill - Apple Music
What music has been chosen?
Analyze the role that music has in this process, thinking in particular about the "How Does Music Work in Advertisements?" section of this week's material. Does your chosen example fall into one (or more) of the six categories laid out by David Huron? If so, how? If not, how would you describe how the music in your example works?
What is the connection to the thing it is trying to sell?
Intersection of Music and Commerce: Apple Music’s Tylor Swift V. Treadmill Student Name Program Name or Degree Name (e.g., Master of Science in Nursing), Walden University COURSE XXX: Title of Course Instructor Name Month XX, 202X Intersection of Music and Commerce: Apple Music’s Tylor Swift V. Treadmill Introduction Apple Music’s Taylor Swift v. Treadmill is an example of a commercial that utilizes music to engage the audience (Apple_Music, 2015). The one-minute commercial shows Taylor Swift finding inspiration to endure a cardio exercise from the tending Gymflow hashtag on the apple music online platform. Despite that she hates cardio, the music puts her in the right mood to face the physical challenge of cardio exercise. The music chosen for the commercial is Jump Man, performed by Drake and Future. Impact of Music in Commercials According to David Huron (1989), there are six primary uses of music in industrial commercials: entertainment, structure and continuity, memorability, lyrical language, t...