Final Individual 2-page Executive Summary

Executive Summary Student Name Institutional Affiliation Executive Summary Best Buy is an electronics retailer founded in 1966 by Richard M. Schulze and James Wheeler. The company has grown and now has more than 1500 retail stores and above 160000 employees worldwide. Its main competitors include Amazon, Apple, Walmart, and Target. Regarding SWOT analysis, one of the strengths of the retailer is its strong brand recognition. The company has built a good reputation for providing good services to its clients. Another strength is its huge market which continues to expand. The company has made efforts to expand outside the U.S. especially in China and Canada. The weakness of the retailer is that it is dependent on physical stores. With e-commerce growing, there is a possibility that most of the stores will be a burden to the company. The retailer also has to incur huge costs when paying suppliers for items in the store, even when they are not aid. Despite these challenges, the Internet offers an opportunity for Best Buy to promote its products. Promoting its products online can increase the number of clients (Team, 2014). The threat to the retailer is the emergence of online stores. With the company depending on physical stores, it is losing customers who prefer to buy electronics online. The financial health of Best Buy is stable. While the stock price dropped to $52.96 on December 2018, this was mainly due to the weak iPhone sales (Market Watch, 2018). However, the stock price is on the rise. The return on assets for the company is 11.07% while the Return on Equity (ROE) is 47.31%. The liabilities of the retailer are currently $7.6 billion. While the debt level appears to be high, the company is big enough to sustain the debt level. In 2017, the sales reached $88,900 million. In 2018, the sales skyrocketed to $99,000 million. While Best Buy has stable financial...