Company-Commodity project

Company-Commodity Project
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Company-Commodity Project
Company Description
Sam Walton was the founder of the now biggest retailer company in the world. Initially, the company focused on growth in the rural areas, which was a strategy to avoid direct competition with companies such as Sears and Kmart. The company grew and developed other retail stores, such as Sam’s Club discount warehouses and Wal-Mart Supercenters. After around ten years of operation, and perhaps due to the combination of grocery and merchandise centers, Wal-Mart managed to become the leading business in grocery products in the United States.
The company recognizes the importance of consumers; hence, focused its strategy on customer attention and customer service. Like other companies, Wal-Mart has faced stiff competition, and the economic crisis that affected the company’s business operations. However, the company has managed to survive the challenges, and in the year 1999, the company became the world’s largest private employer. Of current, Wal-Mart is among the largest corporations in the world.
Commodity Description
Wal-Mart deals in a variety of products at a discount, such as grocery. The most current product offered by the company, is the provision of small boxes of treats at a flat monthly fee. The venture is lucrative, and most likely, consumers will go for it, mainly because the company will deliver the product to the doorstep. The product goes by the name Goodies, which is the most recent product out of the WalmartLabs.
Partly, the acquisition of Kosmix, which is a social media technology company, was the lead in the inception of Goodies. For this product, the consumers are to use social media to review, rate and give feedback. The idea to deliver the product to the consumer’s doorstep is a strategy to attract the consumers, and possibly make them loyal to the product, to an extent of them seeking other versions of the snacks at the Goodies Co. Shop.
10 Major Trading Events
1 In 1970, Wal-Mart became a publicly traded corporation and sold its first stock at $16.50 per share.
2 In the 1980s, the company opened the first Sam’s Club, which served small businesses and individuals, thus, combining the supermarket with common merchandise.
3 In 1987, Wal-Mart installed a private satellite communication system, which connected its operations via voice, data and video communication.
4 Wal-Mart entered a joint venture with Cifra, ...