Abbeycrest plc

Abbeycrest plc
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Abstract
It is widely accepted that there is a story behind every success. Many blue chip organizations were started as an individual`s vision, some starting operations in the backyard or in the family garage. Abbeycrest, one of the world`s leading producers and distributors of jewellery follows the same storyline. This essay looks at the company from its past to the present, analyzing the major milestones covered. It also looks at the benefits that the community reaps from the company.
Abbeycrest plc
In 1979, Michael Lever and Peter Rosenberg started the Abbeycrest Company. Little did they know that it would soon scale the heights of success to become the leading supplier of jewellery in the U.K., where it offers the customers a wide range of products and services. In 1985, it joined the Unlisted Securities Market and got a full listing in 1988 (Abbeycrest, 2011). It specializes in design, sourcing, manufacture, sales and supply of jewellery, especially those made with gold (Abbeycrest, 2011).
According to Abbeycrest (2009), the company enjoys the lion`s share of the global market share. This is achieved through proper marketing and distribution channels that are effective. The market is well supplied by the Abbeycrest branches. In Thailand, the manufacturing branch is found. It produces prototyped and manufactured pieces of gold and gemset. The Hong Kong branch is houses the sourcing operations. It provides low cost products to satisfy the demand generated by Abbeycrest international. This branch also sources from four China based partner factories, with the products aimed for direct customers. Abbeycrest North America captures the market in North America, with operations based at Toronto. The mother branch, Abbeycrest international is based in the UK where activities of essentials division are headed. It has representatives in Bangkok, Moscow, Stockholm, Toronto and Bonn. This effective chain aids in the distribution of Abbeycrest products to over twenty European, Asian, North American and Australian countries. Therefore there is enough supply to quench the demand for jewellery. These effective channels have made Abbeycrest plc a successful business.
Manufacturing is done in the UK and Thailand and then the products are distribute...