Value of Quantitative and Qualitative Research in Business

Value of Quantitative and Qualitative Research in Business
Student's Name
Institutional Affiliation
Value of Quantitative and Qualitative Research in Business
Quantitative business research involves systematic and empirical exploration of phenomena through mathematics, statistics, and numerical data processing. Quantitative research is valuable in estimating business numbers to provide a significant connection between empirical observation and mathematical expressions in quantitative data relations. The quantitative research method in business is used to perform various essential functions, such as analyzing and processing mass volume of quantitative business data. To verify hypotheses, research is done effectively with simple questions and short answers, and the business data obtained can be quantified and compared (Basias & Pollalis, 2018). On the other hand, the qualitative research method of business data analysis is a comprehensive framework that embraces research strategies dealing with phenomena by evaluating behaviors, experiences, and relations in the absence of statistics, mathematics, and numerical data processing. The qualitative research approach is valuable because it interprets business data by describing, decoding, and translating concepts rather than stipulating particular phenomena in society. The q...