2-1 Short Paper: HCM 325 Module Two Short Paper Worksheet
HCM 325 Module Two Short Paper Worksheet
Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.
Part I. Target Market
1. Identify the specific target market for your selected product/service:
Part II. Target Market Profile: Select three of the following segmentations to describe the target market:
2. Geographic segmentation:
3. Demographic segmentation:
4. Psychographic (lifestyle) segmentation:
5. Health risk segmentation:
6. Usage segmentation:
7. Payer segmentation:
8. Benefit segmentation:
Part III. Use the information from the work completed in Part II to answer the following question:
9. How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.
Part 1
Target Market
The target market of my organization are people who live with disabilities. A large number of people in New Jersey live with disabilities, and my non-profit organization is going to look at how the people can be helped to gain access to available healthcare services.
Part II. Target Market Profile
Geographic segmentation
People with disabilities stay in different parts in the state of New Jersey. However, the organization will target the people who stay at the towns since they are the ones who face difficulties in their daily lives as compared to those who stay in the rural areasCITATION Org15 \l 1033 (Spectrum, 2015). However, there will be no restrictions by location for the people who will visit our facility.
Demographic segmentation
A report released showed that approximately 1.4 million people in New Jersey are disabled CITATION WHO16 \l 1033 (WHO, 2016). This equals 10% of the total number pf people who stay in New Jersey have special concern issues CITATION New16 \l 1033 (Report, 2016). The non-profit will target to reach half of the number. The number of the people is also expected to increase due to the aging population, advances in technology and also negative health trends such as the ri...
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