Survey Items for Five Marketing Strategies
Question 1
Which 2-4 survey items could best answer each of the following five marketing strategy questions? In your response to each question, please refer to the survey item numbers (e.g., Q1,Q2) from the All Nutrition (Case B) and briefly explain your answers in one or two sentences. Survey items should not be used twice.
Five Marketing Strategy Questions (each is worth 1 point).
1. If you were to identify consumer segments based on their high-level values and goals, which questions would be most useful?
2. If you were to identify consumer segments based on which product features are most appealing, which questions would be most useful?
3. If you were to define consumer segments based on behaviors you could target, which questions would be most useful?
4. If you were to identify who comprises the consumer segments, which questions would be most useful?
5. If you were to identify how to reach consumer segments, which questions would be most useful?
Survey Items
Student’s Name
Institution Affiliation
Course Code and Name
Instructor’s Name
Date Submitted
Survey Items
1. If you were to identify consumer segments based on their high-level values and goals, which questions would be most helpful?
Q5. What can you identify as the long-term goals for your health and wellness?
Q6. When choosing a nutritional product, what are the salient factors for consideration?
Explanation
The above questions help with the segmentation of the customers based on objectives as well as high-level values. The rationale is that the questions provide insights into the values and goals of the consumers.
2. If you were to identify consumer segments based on which product features are most appealing, which questions would be most helpful?
Q7. When choosing a nutritional product, which features do you prioritize?
Q8. Highlight some of the specific attributes that you consider in nutritional products
Explanation
The questions are selected because they directly address the appeal of the product by the customers. Hence, the answers will help explain which features are most important when dealing with consumer segments of the products.
3. If you w...
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