Essay Available:
page:
1 pages/≈275 words
Sources:
-1
Style:
Other
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:
Story 1: Consumer behavior on Google Glass a wearable technology
Coursework Instructions:
Find and share with your classmates two stories in the news that represent concepts within our Consumer Behavior readings. A variety of online sources are acceptable (NY Post, Wall Street Journal, Business Insider, Reuters, Bloomberg, NBC, and the list goes on...). The story must be less than 2 years old.
In addition to sharing the links with your classmates through a discussion post, students will be required to write one paragraph summarizing and describing how the news story reflects course content on each story. Underline the course concepts in your summary.
Coursework Sample Content Preview:
Story 1: Consumer behavior on Google Glass a wearable technology
How & Why Google Glass Failed
Retrieved from /articles/investing/052115/how-why-google-glass-failed.asp
The news story touches on consumer dissatisfaction covered in chapter ten of our readings, especially their responses when a good fail to deliver as they expected. The idea was big and spectacular, but the execution did not live up to the consumer's expectations. On paper, the smart eyeglasses were to make life easier, providing a hand free experience by the use of voice commands. What was a good experience for Google product lovers soon turned into dissatisfaction because of the disconfirmation of the product, with several of them responding in the ways we have learned in class. Customers complained on social media with others engaging in negative word of mouth communication. They had priva...
How & Why Google Glass Failed
Retrieved from /articles/investing/052115/how-why-google-glass-failed.asp
The news story touches on consumer dissatisfaction covered in chapter ten of our readings, especially their responses when a good fail to deliver as they expected. The idea was big and spectacular, but the execution did not live up to the consumer's expectations. On paper, the smart eyeglasses were to make life easier, providing a hand free experience by the use of voice commands. What was a good experience for Google product lovers soon turned into dissatisfaction because of the disconfirmation of the product, with several of them responding in the ways we have learned in class. Customers complained on social media with others engaging in negative word of mouth communication. They had priva...
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