Starbucks Verismo- Brand Extension

Starbucks Verismo Student’s Name Institutional Affiliation Starbucks Verismo The Starbucks Verismo is a good example of brand extension. The coffee making machine by Starbucks combines modern technology with premium coffee from Starbucks to bring out a variety of flavors. The brand extension is considered good because it combined four key characteristics. These include fit, logic, synergy, and relevance. Starbucks Verismo is logically fit, meaning that it correlates with the customer’s expectations. As stated in their vision, Starbucks purposes to provide fine coffee and ensure growth. The coffee machine contributes highly to this purpose by creating a good quality coffee. This means that the machine fits the preconceived ideas about the brand. The brand extension also compels the customers to purchase products from the parent brand, hence proving its relevance. Customers...