Influence of Technology on Customer Service and Service Offerings

Dynamic Marketing Environment & Determining Price
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Dynamic Marketing Environment & Determining Price
Influence of Technology on Customer Service and Service Offerings
The boom in the modern technology including Chatbots, real-time messaging, artificial intelligence (AI), self-service, cryptocurrency, video communication, customer success and many other evolve the dynamics of customer service and service offerings in the corporate setting. Redbord (2020) highlights that technology has a significant influence on customer service and offerings in the future due to the extensive scope of video conferencing through Zoom application and Loom for video voice-mail, instant messaging through Skype and Facebook rather than emailing. Along with it, Omni-channel support shifts the traditional pattern of delivery to the digital o...