Campbell’s Operations during the Coronavirus Epidemic

Campbell’s Operations during the Coronavirus Epidemic
Name
Institutional Affiliation
Campbell’s Operations during the Coronavirus Epidemic
Question 1
Natural disasters such as earthquakes or storms cut the supply of commodities abruptly. Such natural occurrences compel the closure of important production and distribution channels including factories and ports. People are met with strenuous challenges of attaining commodities even when they are able and willing to purchase them. Coronavirus is different from a natural disaster but still, creates an unrivaled level of shortage as people opt for massive one-stop purchases because of the lockdown or protecting their families against the infection. Further, there could be unprecedented factory closures to prevent the spread of the virus among workers. In this regard, the counterproductive measure for a Campbell would be to produce as much inventory as possible within any timeframe available to them.
Question 2
Marketing plays a fundamental role in creating a competitive advantage for a firm in the present marketplace (Hunt & Arnett, 2004). Despite the expenses, there are major benefits that arrive from this development a...