Jobs Lost, Jobs Gained

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Jobs Lost, Jobs Gained
1 Summary Findings: Trends and Career
In the reading, McKinsey Global Institute presents several trends that may speed up demand for future labor could also serve to create demand for several jobs by 2030. Some of the trends identified in the reading include raising energy efficiency to meet issues in climate changes, increasing production of goods and services to meet the needs of the ever-expanding consumer class, particularly in developing countries, scaling up buildings, infrastructure, and technology investments globally (Manyika et al 1). Investment in technology is one of the trends that might impact my career area in digital marketing. In my career, technology will transform digital marketing in unprecedented ways. Virtual reality (VR) and augmented reality (AR) comprise 10 % of social media trends with an increased impact on marketing and advertising. Today, companies such as Shopify use VR to allow their customers to engage with the platform in customizing their products such as shirts while doing online shopping (Austria). However, Doc Searls, one of the internet pioneers predicts that by 2030 morally corrupt business models embraced today over the internet will change. Searls laments that such models based on tracking consumers for ads have been a challenge both to advertisers and consumers and only serve to benefit intermediaries (Vogels et al). Rather than behavioral targeting using robotic algorithms, new ways of connecting consumers and businesses will emerge by 2030 (Vogels et al). However, investments in technology will continue to drive sweeping changes in digital marketing.
2 Application to my profession
The reading is relevant to my profession as a digital marketer, especially in the areas of creating more opportunities in the future through investments in technologies such as automation. While the objectives of traditional marketing and digital marketing are to make products available to customers based on the current demand, consumers are increasingly becoming smarter in their purchasing behaviors and innovation in marketing is critical (Durmaz and Efendoglu 34). Besides, investments in information technologies and broadband internet services have improved over the last few years and this trend is expected to continue in the next decades. By 2030, consumers will have access to these technologies, making it seamless...