The Characteristics of Personal Luxury Goods (Business & Marketing Coursework)

TIFFANY STORES
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Tiffany Stores
The Characteristics of Personal Luxury Goods
The personal luxury products have a perception of scarcity, limited availability, high price value, and have desired sensory gratification. They are of high quality and usually used as gifts. The jewelry luxury goods are bought mostly for special occasions and have timelessness value. They have an indelible impression which makes them very attractive and precious.
Define the concept of ‘omni-channel’ and discuss the benefits and pitfalls
An omni channel concept consist of interdependent channels that complement each other. It’s an integrated front end that offers immense creativity and commercial opportunities for brand building and enhancing consumer experience.
Benefits of omni-channel

Pitfalls of omni-channel

Provides convenient shopping

Challenging and complex to achieve

Provide detail information on products

Dilutes the scarcity of luxury goods
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