Reflective Diary of My Learning Experiences
The requirement is in the ppt. Thank you
Please read this document carefully. It includes the learning outcomes, assignment task, information about plagiarism and marking criteria. Please speak to your tutor if you have any questions.
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Programme |
Undergraduate/International Foundation Programme: Business, Economics, Finance and Management
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Module |
Skills for Business
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Assessment title |
Reflective Diary
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Deadline date |
To be confirmed by your tutor
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Weighting |
This assessment counts for 50% of your overall grade for this module
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Pass mark |
40% *please note your University may require a higher grade for progression. |
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Assignment summary
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This assignment requires that you demonstrate that you can:
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Submission of work
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Feedback
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Important details
Unless instructed otherwise by your tutor, please follow the below instructions:
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Word count |
2,000 words |
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File type |
Word processed |
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Font |
12 pitch font – Arial or Times New Roman |
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Format |
Double spaced and justified |
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Referencing |
Harvard system |
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Notes |
Your assignment must include page numbers and word count
You will receive a 10% penalty for this assignment if you go over the word count by more than 10%. If your assignment is significantly under the word count, you may not have answered the question in full. This will be reflected in your overall mark and feedback given by your tutor.
The word count does not include contents, end of text references or appendices. |
Module learning outcomes |
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Upon successful completion of this module, you will be able to:
Please refer to your Subject Guide for the full list of learning outcomes for this module.
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Assignment purpose: |
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The purpose of the Reflective Diary is to help you learn from your year at ONCAMPUS. The Learning Diary will help you to make connections between what you learnt at ONCAMPUS and how you can improve and use these skills in your future university studies and future work. You need to demonstrate the business skills explained above, as well as your strategy for self-reflection and for improving your transferrable skills.
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Assignment instructions: |
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Use the following details to help structure your presentation
Overview This is an individual piece of work. You will reflect deeply on your own skills and weaknesses. You will record your progress and identify areas for further improvement. You should include evidence from your CSR Essay, Marketing Mix presentation and your exam preparation skills.
How to prepare for your Reflective Diary You should keep notes and update your Learning Diary continuously throughout the year, adding to it every time you have new experiences and reflections. Don’t leave it all to the end, as it might be difficult to remember the details of your experiences.
Marking Criteria for the Reflective Diary Points are divided among description, analysis and evaluation, and presentation and written language. Please see the attached MARK SCHEME for full details.
Writing Style Unlike other academic writing which is usually written in third person, your Reflective Diary will need to be written in the first person. This means that you may write things like ‘I thought practicing the presentation about the Marketing Mix was helpful because it allowed me to learn xyz.’ The review will be subjective. It will include information about your experiences, your thoughts and feelings, all reported from your own point of view.
Elements you should focus on
DESCRIPTION: What you did. Describe the most important experiences that you have selected to include in your Reflective Diary.
ANALYSIS and EVALUATION: What is there yet to learn? What gaps do you still have in your knowledge/experiences that you would like to fulfil and how are you going to achieve this? How was the experience different than you imagined? What, if anything, would you have done differently? How will you use what you have learnt in the future?
Evaluate your experiences. What was good/bad, easy/difficult, pleasant/unpleasant, what went well/not so well, how useful was the experience?
REFLECTION: What did you learn from your experiences? Where will you use these skills?
Use the following details to help structure your Reflective Diary. You may wish to reflect on the points below. Please note this list is not exhaustive, and you do not need to include all of the points. Adapt your reflection in order to suit your personal learning experience. The suggestions below are a starting point. Taking initiative is important for your university studies. Adding extra materials, ideas, reflections and sources to your Reflective Diary is encouraged
Section 1: Presentation Skills (Marketing Mix Pres.) (30 marks) 600-700 words
Section 2: Argumentation and Academic Essay Writing (CSR Essay) (30 marks): 600-700 words
Section 3: Exam Preparation and Exam Taking Skills (30 marks) 600-700 words
In conclusion, the Learning Diary needs to show:
Referencing You must research and incorporate reliable resources (books, academic articles, websites) into your work and provide a list of references.
You must not reference any user-generated sources of information such as Wikipedia or forums. You could read these to get a general overview for your own understanding, but they should not be used in your references as they are not always reliable sources of information. If you are unsure of what is expected of you, please speak to your tutor.
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Plagiarism |
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We expect all submitted work to be your own words (apart from in-text quotations), written in a style that reflects your English language level. If you copy other people’s work and present it as your own, this is called plagiarism and is a serious academic offence.
The full details of our policy on academic misconduct can be found at the back of the Programme Handbook.
You must complete a coursework submission sheet and attach this to the front of your assignment. Submissions without this sheet may be rejected and may result in a mark of 0 being awarded for this assignment.
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REFLECTIVE DIARY
Student’s Name
Course
Professor’s Name
Institution
Location
Date
Reflective Diary
In the year that I have been ONCAMPUS, I have accumulated many learning experiences that will not only impact my success in further studies but also my professional path. This paper is a reflection of my learning experiences and specifically, a focus on my strengths and weaknesses as a student as well as how I plan to improve my business skills.
Presentation Skills
Part of my learning involved developing presentation skills. My first task involving presentation skills was about marketing mix. When I was first given the task, I was unsure and anxious. I have never considered myself an eloquent speaker and knowing that I would speak in front of people gave me the scare. Even though I was aware of the expected outcomes, I was scared that I might not deliver the desired results to my audience and my tutor as well. However, I jumped right into research on how to make a good presentation, even before I knew what specifically my presentation would be about. I found an article by Gallo (2020) to be very helpful as it gave me pointers on how to be a great presenter. I also explored other sources of information on the internet to prepare myself for the presentation.
I choose Apple’s iPhone as the product for the presentation. In the course of my research, I learned that the marketing mix is a tool comprising of price, product, promotion, and place, all of which influence the marketing strategy for a product/service (Luenendonk, 2020). Apple phones are very competitive in the market and I wanted to establish how the four Ps in the marketing mix are leveraged to introduce and keep Apple phones in the market. I was able to identify how the marketing mix influences Apple’s phones in the market. For instance, I realized that certain phone features such as battery and camera can have a profound impact on Apple’s competitiveness in the market.
I mostly relied on internet sources while researching Apple phones. A simple search on Apple’s marketing mix on Google was all I did. An article published by Pratap (2017) on Notesmatic was especially helpful as it discussed how each of the four Ps has influenced the iPhones’ position in the market. However, I feel that I should have incorporated more reliable and scholarly sources, such as peer-reviewed articles and academic books, for the research. For instance, I should have searched for more information about prices and product features on Apple’s official website. This would have made the content of my presentation more detailed and credible. This is a lesson that will be helpful in my future studies. I will be searching for information in reliable databases and academic sources because I want my work to be credible. I recently read a book on business research methods that reveals that using academic sources and databases in academic research increases the credibility and legitimacy of the information (Bell et al. 2019, p.100).
I have only presented once or twice before, which is why I was anxious before the presentation. My main worry was that I would be inarticulate and not deliver the expected outcomes. I had read that rehearsing before the presentation would make me more articulate and if need be, allow me to improvise as I delivered the presentation to make the audience more engaged (Gallo, 2020). I had rehearsed a bit the day before the presentation and this gave me some confidence as soon as I started the presentation, even though I was nervous before I began.
I would say the presentation was a success. I delivered all the content in my presentation within the allocated time. However, I felt that the presentation was not as detailed and as indicated earlier, I plan on improving on this by conducting more credible and detailed research. Also, I was told by some peers that I looked a bit shaky, especially in the beginning, which made it look like I was using too much effort to speak. My eye contact was also poor. I want to be a more confident, articulate presenter in the future. To achieve this, I will learn several skills that according to Tailab and Marsh (2020), are crucial in presentations. These include eye contact, sufficient preparation, and vocal skills. But mostly, I will practice my presentation skills every opportunity I get.
Argumentation and Academic Essay Writing
When I first saw the essay question, I somehow felt that the debate on whether businesses should only be responsible to shareholders or other stakeholders as well should be settled by now. In recent years, businesses have come under fire from society for treating their employees unfairly or polluting the environment, even when their actions are within the confines of the law. As such, I figured that by now, it should be clear that businesses have a responsibility to all stakeholders. However, I quickly decided that even though my opinion on the issue mattered, it had to be supported by factual evidence.
I conducted most of my research on Google scholar. I used keywords such as social responsibility, corporate social responsibility (CSR), shareholders, and stakeholders. There, I came up with reliable sources from peer-reviewed journals such as the International Journal of Corporate Social Responsibility and Business and Society Review, among others. I did believe that my research was sufficient because it helped me reinforce my opinion on the issue. However, I could have incorporated academic books and other reliable sources of information in my research to gather more information about varying opinions on the issue. I can say I gained some significant research skills because I was not only able to gather information but also to analyze, interpret, and incorporate the information in supporting my opinion. The lessons I learned on how to conduct research will come in handy while I am doing academic research or research as a consultant/practitioner in the business field.
I already had an opinion about the issue before I started to research. However, before the essay assignment, my opinions were just based on obs...
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