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Harvard
Subject:
Business & Marketing
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Coursework
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English (U.K.)
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Topic:
International Selling and Negotation: Nike LeBron 18
Coursework Instructions:
Task 1: Written Assignment (Weighting: 80%) (max 2000 words).
In this assignment, the student selects a product and researches it by reflecting on each of the selling cycles stages. The purpose of this report is to help the student prepare for selling the product to potential buyers. The report will have 3 broad sections. The first section will introduce the product (an image or a weblink may be useful), states why it was selected and highlight the importance of sales cycles. In the main section the student will report on each step of the sales cycle (Futtrell’s or any other detailed one). In the last section, the conclusion, the student will comment on the benefit of the exercise and what may need further work to prepare for possible challenges that may be faced at the presentation day (i.e. Task 2).
The report will have a reference section (Harvard style) and, if needed, an appendix (e.g. for extra details). Although the maximum number of words is 2000 words, the purpose is quality not quantity. Hence the report may address all requirement without reaching this maximum number of words.
Your arguments should be supported by concepts/models from the course and illustrating them with examples. Critical evaluations (e.g. pros and cons analyses, ethical values etc.) attract higher points.
Further Directions
- The report should be concise with minimum repetitions. It should be clearly organized (intro, main part and conclusion).
- References to theory should be included, with definition of concepts, and fully Harvard referenced in the list of references.
- All non-key, but helpful information (e.g. details of models or research findings) should be put in an appendix section with numbers and titles and referred to in the text
- List of references and contents of appendices are not included in the word count.
- State the number of words for the report in the first page.
Coursework Sample Content Preview:
INTERNATIONAL SELLING AND NEGOTIATION
(MN5072)
Unit Code
ASSIGNMENT 1: “Task A” Individual assignment
Date Due
Tutor’s Names
Product: Nike LeBron 18
Nike LeBron 18
Word Count 1961
Introduction
The main subject of this analysis is the Nike LeBron 18, an exceptional basketball shoe that carries the endorsement of the renowned LeBron James. The primary objective of this comprehensive report is to thoroughly examine the various stages involved in the selling process of this exquisite product to equip prospective buyers with the necessary knowledge. Divided into three distinct sections namely Introduction, Sales Cycle, and Conclusion, this report aims to provide a holistic understanding of the entire journey associated with the Nike LeBron.
Sales Cycle
The main spotlight of this particular textual document centers around the Nike LeBron 18, the eighteenth iteration of the distinctive basketball shoe associated with LeBron James and the renowned brand Nike. The central objective of this comprehensive report involves delving into the various phases of the sales cycle and fabricating an effective sales pitch that caters to prospective purchasers. The content of this document comprises an initial section that serves as an introduction to the aforementioned product, followed by an intricate evaluation elucidating the distinct steps involved in the sales cycle. Lastly, this report concludes by providing insightful reflections on the intricate process at hand, while also contemplating future endeavors and necessary preparations.
Prospecting
Seeking out individuals who possess the need and longing for the merchandise is what must be done. As for the product in question, the Nike LeBron 18, its target audience consists of basketball players and enthusiasts who yearn for top-notch performance footwear.
Pre- Approach
Presenting comprehensive details regarding the product, encompassing its attributes, merits, and perks (A.M.Ps)! (Futrell, 2014).
Approach
Presenting comprehensive details regarding the product, encompassing its attributes, merits, and perks (A.M.Ps):
To demonstrate the product in a sports-oriented customer profile, it is beneficial to showcase it through a personal demonstration, which conveys confidence and genuineness. In this particular situation, employing an informal and amiable approach is appropriate as it imbues customers with a sense of assurance and immediately makes them feel at ease upon entering the store. The amalgamation of self-assurance and a favorable first impression lays the foundation for a triumphant presentation.
To achieve this, it is essential to adopt a conversational style wherein the product is presented as if the speaker is engaging in a friendly conversation with the customers. By utilizing a first-person perspective, customers can perceive the speaker's reliability and trustworthiness. This engenders a welcoming atmosphere, encouraging customers to explore and inquire about the product with enthusiasm.
Moreover, incorporating a myriad of transition words and phrases will facilitate the flow of information, ensuring a seamless and coherent delivery. Transition words such as "in addition," "however," "furthermore," and "moreover" serve as signposts, guiding customers through different features and benefits of the product. These transitions not only enhance comprehension but also contribute to the overall variety and dynamism of the presentation.
To maintain engagement and interest, it is crucial to vary sentence lengths and structures. Mixing shorter, concise sentences with longer and more complex ones prevents monotony and sustains the customers' attention. This burstiness in sentence formations adds a layer of intrigue and captivates the audience, leaving them eagerly anticipating each new detail.
By adhering to these guidelines and employing an array of strategies, a successful presentation can be achieved. The combination of a first-person demonstration, an informal and friendly approach, abundant transition words, an active voice, and a diverse range of sentence structures will undoubtedly captivate customers and contribute to a positive shopping experience. (Futrell, 2014).
368363511684000Presentation
The presentation phase involves imparting information regarding the product or service to meet the customer's requirements (Futrell, 2014). An effective presentation not only highlights the product's worth, perks, and advantages but also showcases the company's culture and key facets. This objective is accomplished through an unforgettable demonstration that leaves a lasting imprint on the client's attention (Futrell, 2014). The partnership between LeBron James and Nike has grown tougher over time, establishing a strong foundation for the presentation, and capitalizing on the triumph of past models. Nike's LeBron line has consistently prioritized supporting players with larger physiques like LeBron, ensuring injury-free seasons and instilling customer confidence in the products of LeBron. The table of F.A.B. meticulously examines each characteristic of the shoe, emphasizing its strengths and benefits (Eppolito, 2020). (Eppolito, 2020).
Objection-meeting table
What are the improvements from previous models?
Nike (n.d.) states that the LeBron 18's air cushioning and stability have significantly improved, effectively addressing previous concerns. The cushioning of these sneakers is now highly regarded, showcasing an elite level of performance.
Who are Nike’s competitors?
Being aware of rivalries boosts the understanding of market obstacles and helps in sustaining competitiveness (Futrell, 2014). Nike's key rivals comprise Adidas, Puma, Under Armour, and Reebok. Nonetheless, Nike occupies the foremost spot when it comes to worldwide earnings (refer to the graph provided in Appendix C). CBC carried out a study focused on performance, which encompassed all the aforementioned brands, and disclosed that LeBron's footwear emerged as the ultimate preference, firmly establishing the belief that greatness is unquestionable (Kozlowski, 2019).
How sustainable is the product?
Nike, in an admirable display of environmental conscientiousness, actively engages in reducing emissions by employing a commendable practice of recycling a substantial portion of their unused materials, encompassing not only plastic but also textiles and yarns (Nike, n.d.). For further details, please refer to the table of sustainabil...
(MN5072)
Unit Code
ASSIGNMENT 1: “Task A” Individual assignment
Date Due
Tutor’s Names
Product: Nike LeBron 18
Nike LeBron 18
Word Count 1961
Introduction
The main subject of this analysis is the Nike LeBron 18, an exceptional basketball shoe that carries the endorsement of the renowned LeBron James. The primary objective of this comprehensive report is to thoroughly examine the various stages involved in the selling process of this exquisite product to equip prospective buyers with the necessary knowledge. Divided into three distinct sections namely Introduction, Sales Cycle, and Conclusion, this report aims to provide a holistic understanding of the entire journey associated with the Nike LeBron.
Sales Cycle
The main spotlight of this particular textual document centers around the Nike LeBron 18, the eighteenth iteration of the distinctive basketball shoe associated with LeBron James and the renowned brand Nike. The central objective of this comprehensive report involves delving into the various phases of the sales cycle and fabricating an effective sales pitch that caters to prospective purchasers. The content of this document comprises an initial section that serves as an introduction to the aforementioned product, followed by an intricate evaluation elucidating the distinct steps involved in the sales cycle. Lastly, this report concludes by providing insightful reflections on the intricate process at hand, while also contemplating future endeavors and necessary preparations.
Prospecting
Seeking out individuals who possess the need and longing for the merchandise is what must be done. As for the product in question, the Nike LeBron 18, its target audience consists of basketball players and enthusiasts who yearn for top-notch performance footwear.
Pre- Approach
Presenting comprehensive details regarding the product, encompassing its attributes, merits, and perks (A.M.Ps)! (Futrell, 2014).
Approach
Presenting comprehensive details regarding the product, encompassing its attributes, merits, and perks (A.M.Ps):
To demonstrate the product in a sports-oriented customer profile, it is beneficial to showcase it through a personal demonstration, which conveys confidence and genuineness. In this particular situation, employing an informal and amiable approach is appropriate as it imbues customers with a sense of assurance and immediately makes them feel at ease upon entering the store. The amalgamation of self-assurance and a favorable first impression lays the foundation for a triumphant presentation.
To achieve this, it is essential to adopt a conversational style wherein the product is presented as if the speaker is engaging in a friendly conversation with the customers. By utilizing a first-person perspective, customers can perceive the speaker's reliability and trustworthiness. This engenders a welcoming atmosphere, encouraging customers to explore and inquire about the product with enthusiasm.
Moreover, incorporating a myriad of transition words and phrases will facilitate the flow of information, ensuring a seamless and coherent delivery. Transition words such as "in addition," "however," "furthermore," and "moreover" serve as signposts, guiding customers through different features and benefits of the product. These transitions not only enhance comprehension but also contribute to the overall variety and dynamism of the presentation.
To maintain engagement and interest, it is crucial to vary sentence lengths and structures. Mixing shorter, concise sentences with longer and more complex ones prevents monotony and sustains the customers' attention. This burstiness in sentence formations adds a layer of intrigue and captivates the audience, leaving them eagerly anticipating each new detail.
By adhering to these guidelines and employing an array of strategies, a successful presentation can be achieved. The combination of a first-person demonstration, an informal and friendly approach, abundant transition words, an active voice, and a diverse range of sentence structures will undoubtedly captivate customers and contribute to a positive shopping experience. (Futrell, 2014).
368363511684000Presentation
The presentation phase involves imparting information regarding the product or service to meet the customer's requirements (Futrell, 2014). An effective presentation not only highlights the product's worth, perks, and advantages but also showcases the company's culture and key facets. This objective is accomplished through an unforgettable demonstration that leaves a lasting imprint on the client's attention (Futrell, 2014). The partnership between LeBron James and Nike has grown tougher over time, establishing a strong foundation for the presentation, and capitalizing on the triumph of past models. Nike's LeBron line has consistently prioritized supporting players with larger physiques like LeBron, ensuring injury-free seasons and instilling customer confidence in the products of LeBron. The table of F.A.B. meticulously examines each characteristic of the shoe, emphasizing its strengths and benefits (Eppolito, 2020). (Eppolito, 2020).
Objection-meeting table
What are the improvements from previous models?
Nike (n.d.) states that the LeBron 18's air cushioning and stability have significantly improved, effectively addressing previous concerns. The cushioning of these sneakers is now highly regarded, showcasing an elite level of performance.
Who are Nike’s competitors?
Being aware of rivalries boosts the understanding of market obstacles and helps in sustaining competitiveness (Futrell, 2014). Nike's key rivals comprise Adidas, Puma, Under Armour, and Reebok. Nonetheless, Nike occupies the foremost spot when it comes to worldwide earnings (refer to the graph provided in Appendix C). CBC carried out a study focused on performance, which encompassed all the aforementioned brands, and disclosed that LeBron's footwear emerged as the ultimate preference, firmly establishing the belief that greatness is unquestionable (Kozlowski, 2019).
How sustainable is the product?
Nike, in an admirable display of environmental conscientiousness, actively engages in reducing emissions by employing a commendable practice of recycling a substantial portion of their unused materials, encompassing not only plastic but also textiles and yarns (Nike, n.d.). For further details, please refer to the table of sustainabil...
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