Feasibility Study Structure (Business & Marketing Coursework)

Feasibility Study Structure
Name:
Course Code:Date:
Section 1: Overview of the Innovation and description of the problem it solves
The increase in demand for medical supplies is currently widely acknowledged by most governments. It is also important to note that the existence of interference in the product flow from suppliers to consumers owing to restricted distribution infrastructure. This feasibility study will help review the existing logistics, administration, and governance of small distribution systems capable of serving a small number of clients, especially within specified localities (Premkumar et al., 2020).
The current global issue on the ongoing pandemic has ideally affected people across the globe. In this case, Deliveroo pharmacy seeks to bridge the existing gaps within particular markets brought by limited accessibility for essential services such as medicine that is required by the majority of the people. Therefore, business innovation provides delivery services to customers for pharmaceutical services, both independently and nationwide. The objective is to help solve the need for medical supplies that have increased due to the pandemic (Michas, 2020).
The business innovation focuses on utilizing the current Deliveroo courier system for daily delivery of medical supplies and over-the-counter medicine that benefits the population in the current pandemic, thereby serving the purposes of position innovation in new markets. The innovation improves the nature of accessibility that individuals require within larger markets within the United Kingdom region. All deliveries are geared to take place the same day without delays (Premkumar et al., 2020).
Deliveroo pharmacy considers providing an online app that will make it easier the selling existing products. Most of the distribution chains sell their products over-the-counter, which has limited sales, especially during the UK region's pandemic (Michas, 2020). This has not enabled the business to capitalize on customers' growing trends that require medical supplies online. However, providing its products through their courier system daily after online orders can make the company market its products to entirely new markets. The process would see an increase in revenue alongside significant growth projections that allow consumers to purchase medical supplies from their homes and isolation centers' convenience.
Section 2: Explaining the evidence gap and what parts of the proposed innovation need to be tested
There is a lack of delivery services in the current market that provide same-day pharmaceuticals and prescriptions to consumer doorsteps.
This feasibility study's component focuses closely on distributing various patient or buyer needs at home, isolation centers, and medical facilities alongside pharmacies in the United Kingdom. Such a distribution model's objective would be to provide services related to major medical supplies distributors.
To determine buyers' needs, there is a need to conduct phone call interviews with several healthcare facilities, distributors supplying retailers, and public institutions. There is a need for primary research through an hour-long interview with selected clients. The questions asked help in the visualization of how the ideal medical supplies distribution service could look like. The questions include buyers' current mode of ordering and receiving their medicine, how buyers/patients identify their new local suppliers, and the kind of products buyers would consider buying within the product distribution service to significantly help the business model.
The competition within the medical supplies distribution channel is very stiff and established, comprising such competitors as local pharmacies, pharmacy chains, and Lloyds pharmacy (Michas, 2020). The online competitors have already established a presence over the past few years. However, a significant percentage of Deliveroo pharmacy's customer base would comprise return customers and existing customers. Provision of convenient channels of product distribution ensures customer retention while at the same time creating an online market campaign for new clients.
All the online purchases will be distributed through direct courier services from the nearest distribution point. Such provisions will ensure the timely shipping of products and eliminate the need to have a central store. Operation of a central warehouse would demand significant capital investment alongside an increase in operational and maintenance costs. However, based on the perceived growth, the business should ensure adequate inventories within all stores to ensure customer demand satisfaction.
Section 3. Detailed framing of the evidence needed to solve the problem
Evidence on the current order and the distribution system shows that direct ordering from the suppliers requires that the distributors be provided with e-mails having clean sheets from each supplier at the start of every week. The sheets provide information on the nature of medical supplies available and the current prices. In this case, the delivery time is also indicated, whereby the delivery has to take place the same day. However, the app allows the clients to confirm prices, availability, and quality in some instances. The deliveries are made a few hours after placing orders (Mitra et al., 2017).
Most of the products are sold in the majority of the retail outlets as supplied by the distributors. The process of ordering follows the same process from suppliers as that of the distributors. In this case, the order is generated through inventory management software, where it is changed into a purchase order e-mailed to the supplier. The majority of the clients usually get their products by making contacts or developing relationships with the sellers. The clients typically present themselves to pharmaceutical outlets with product information as prescribed by physicians. In some instances, the client utilizes o...