Addressing Inflation: Nike’s Cost-Cutting Efforts
作业要求是：A question & answers document including questions (<10) you anticipate when you present your strategy
我们的strategy是：
Given the persistence of inflation including rising raw material and labor costs, Nike is undertaking a “wing-to-wing” cost reduction analysis:
- A review of all of its products to determine whether some can be eliminated to help reduce costs. Products will be reviewed for revenue, growth potential, ROI, and sustainability. We will report our results in two months.
- A review of its retail “brick-and-mortar” stores for profitability and growth potential with an eye toward eliminating the worst performing locations.
- A review of marketing and advertising costs for ROI and to determine whether consolidation is possible.
- A review of manufacturing and supplier performance for cost and sustainability.
Addressing Inflation: Nike’s Cost-Cutting Efforts
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Questions that could arise from the strategy:
Q1. What specific criteria will be used to decide which products should be eliminated?
A. Nike may choose to eliminate products that are not selling well, have declining revenue, or are otherwise not profitable
Q2. How many retail stores are potentially at risk of being closed?
A. The number of retail stores that could close depends on how extensive the cost reduction measures are and which stores are not meeting revenue targets.
Q3. Is there any particular marketing or advertising campaigns that are underperforming and may be cut?
A. If any marketing or advertising campaigns are not delivering the desired results, Nike may choose to cut them to allocate resources more effectively.
Q4. What will the review of manufacturing and supplier performance entail? Are there any specific areas where costs can be reduced?
A. The review of manufacturing a...
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