Supplies Unipart, A Manufacturer Of Auto Parts
1. Unipart, a manufacturer of auto parts, is considering two B2B marketplaces to purchase its MRO supplies. Both marketplaces offer a full line of supplies at very similar prices for products and shipping. Both provide similar service levels and lead times.
However, their fee structures are quite different. The first marketplace, Parts4u.com, sells all of its products with a 5 percent commission tacked on top of the price of the product (not including shipping). AllMRO.com’s pricing is based on a subscription fee of $10 million that must be paid upfront for a two-year period and a commission of 1 percent on each transaction’s product price.
Unipart spends about $150 million on MRO supplies each year, although this varies with their utilization. Next year will likely be a strong year, in which high utilization will keep MRO spending at $150 million. However, there is a 25 percent chance that spending will drop by 10 percent. The second year, there is a 50 percent chance that the spending level will stay where it was in the first year and a 50 percent chance that it will drop by another 10 percent. Unipart uses a discount rate of 20 percent. Assume all costs are incurred at the beginning of each year (so Year 1 costs are incurred now and Year 2 costs are incurred in a year).
From which B2B marketplace should Unipart buy its parts?
Supplies-Unipart
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Unipart, a manufacturer of auto parts, is considering two B2B marketplaces to purchase its MRO supplies. Both marketplaces offer a full line of supplies at very similar prices for products and shipping. Both provide similar service levels and lead times. However, their fee structures are quite different. The first marketplace, Parts4u.com, sells all of its products with a 5 percent commission tacked on top of the price of the product (not including shipping). AllMRO.com’s pricing is based on a subscription fee of $10 million that must be paid upfront for a two-year period and a commission of 1 percent on each transaction’s product price.
Unipart spends about $150 million on MRO supplies each year, although this varies with their utilization. Next year will likely be a strong year, in which high utilization will keep MRO spending at $150 million. However, there is a 25 percent chance that spending will drop by 10 percent. The second year, there is a 50 percent chance that the spending level will stay where it was in the first year and a 50 percent chance that it will drop by another 10 percent. Unipart uses a discount rate of 20 percent. Assume all costs are incurred at the beginning of each year (so Year 1 costs are incurred now and Year 2 costs are incurred in a year).From which B2B marketplace should Unipart buy its parts?
Explanation
10% drop in costs means it is now 90% of the previous cost
First year 90%*150 million= 135 million
Second year 905*135 M= 12.1.5 million
The decision tree:
150135150135135121.5No Cash flow0.750.250.50.50.50.5
Parts4u.com
Pars4u.com = 5% commission
Discount rate =20%
The PVIF in year 1 is = 1/ (1+20%) -->1/1.2= 0.8333
NPV calculation
Scenario
NPV
Probability
NPV*Probability
150, 150
150*0.05 + (150*5%)/ 1.2 = 7.5+6.25= 13.75
0.375
5.1563
15...
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