Jetblue Value Chain Analysis

Case #22 JetBlue Airlines
Student’s Name
Institutional Affiliation

Case #22 JetBlue Airlines
Answer 2
In chapter five, it is clear that the two primary strategies that can enable a company to gain and retain a competitive advantage are differentiation and low-cost model (Dess, Lumpkin, Eisner, & McNamara, 2012). In the case at hand, JetBlue Airlines used the latter and has managed to shake the aviation industry through its competitiveness. In particular, the airline has gained a significant market share in San Juan, Boston, and New York. So far, JetBlue has internal resources and assets that enable it not only to gain a competitive advantage but also to maintain it. The airline has physical and human assets and a Hybrid Carrier model.
Specifically, the Hybrid Carrier model enables JetBlue to create a niche in the airline industry and offer relevant services to fill it. In other words, the airline is operating between full-service and ultra-low-cost carriers (Damaraju, Eisner, & Dess, 2013). By using this strategy, JetBlue is likely to rise at the top of the industry quickly. Teresa Cederholm (2019) affirms that JetBlue Airlines has the best plan that can facilitate continual growth while retaining its competitive advantages. In particular, she asserts that the airline provides point-to-point services in the same way with low-cost carriers. JetBlue also offers differentiated products such as in-flight facilities, and it...