Behavioral Interview Definition and Pros and Cons

Instructions:

Answer the following questions regarding The Selection Process. The purpose of this activity is to help you understand some of the key concepts covered in this week's lesson.

Guidelines

Please answer the questions below; read carefully and answer completely to receive full credit. I am looking for how thorough you answered the question, how well you presented your information, and how clear you were. I am also looking for how you tie the lesson concepts and readings to your answers. "I think and I feel" answers without correlation to the lesson and examples will not be sufficient.

While there is no required word count, simply recalling text will not be sufficient. To submit your answer, click the assignment title. Please attach via Microsoft Word. To attach a file, under the submission box you will see the attached file section. Browse your computer and select the saved file with your answers, and click submit. If you have questions, please ask prior to the due date.

Question(s):

Read the prompt thoroughly below and answer to your best ability.

One of your most important jobs as an entrepreneur is to recruit and select the best employees possible for the business. You are needing to hire a new Sales Manager and a Social Media Marketing Coordinator.

You have put together a job description for each position, which you will find at the end of the assignment. Based on this job description you posted an ad and now you have attracted several potential employees, how will you decide which one(s) to select for your business?

Of course you want to find the best candidates for the job. Each person has different skills, experience and personality. You want to be fair, consistent, and efficient. The hiring process is time consuming. Remember, time is money!

Social Media Coordinator Job Description

We are looking for a creative, experienced Social Media Coordinator to join our team and help our social accounts improve reach and engagement. You will be responsible for conducting research on our target audience, and designing social campaigns and a social media strategy that will help us reach our goals. Excellent communication skills are a must, to ensure cohesiveness in all the text, image, and video content created for our platforms.

Our ideal candidate will have previous experience in a similar role, and a Bachelor’s degree in a relevant field. You should have a strong understanding of current best practices for multiple social networks, and previous experience using tools to monitor and measure the effectiveness of the campaigns you create. If this sounds like you, apply for our job.

Social Media Coordinator Responsibilities

Research the preferences of the target audience

Discover any current trends that may be applicable

Develop, implement, and manage our strategy for each social media platform

Create engaging content in text, image, and video format

Design social media posts that will sustain the curiosity of readers and create a buzz around any new products or services

Measure all web traffic

Ensure maximum effectiveness by staying up-to-date with any changes on all social platforms

Facilitate conversations online with customers and respond to any questions

Report on online feedback and reviews from fans and customers

Create an optimal schedule for posting, considering both customer engagement metrics as well as web traffic

Oversee the layout of all social media accounts

Suggest new methods to attract prospective customers, such as competitions or promotions

Suggest ways to optimize content and measure campaign success

Stay on top of the current best practices and technologies for each social media platform

Social Media Coordinator Requirements

BS/BA degree in Marketing, New Media, or a related field

Previous experience working as a Social Media Coordinator or in a similar role

Knowledge and expertise with multiple social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Instagram

Previous experience doing audience research and buyer persona research

In-depth knowledge of Google Analytics, keyword research, and SEO

Ability to deliver creative text, image, and video content

Familiar with marketing channels and online marketing strategies

Familiar with web design and publishing

Ability to grasp future digital technology trends and act on them proactively

Ability to multitask

Strong analytical skills

Excellent communication skills

Critical thinker

Excellent time-management skills

Sales Manager Job Description

Our company is looking to hire an experienced, high-performing Sales Manager. You should have proven sales experience and a commitment to excellent customer service. You will be maintaining our existing customer accounts and working to extend our reach to new clients. Our ideal candidate will be friendly, dynamic, and able to resolve customer complaints and issues in a way that preserves the company’s reputation and ensures customer satisfaction.

The successful applicant will have strong verbal and written communication skills. You should have a good understanding of marketing and advertising trends, and be comfortable networking and cold calling to generate new leads and close customer contracts. You will be using automation tools to track progress toward goals; experience with a Customer Relationship Management (CRM) systems like Salesforce is advantageous. You should be analytical and able to multitask, as you will be analyzing data to predict trends while you nurture leads and expand our client base.

Sales Manager Responsibilities

Educate customers about our business solutions

Generate new leads and cold calling

Generate new sales

Use sales (such as Salesforce) software and automation tools to report goals and track progress

Analyze consumer needs

Develop innovative solutions

Create detailed business plans to meet goals

Present products to prospective clients and communicate their value

Respond to customer complaints and resolve issues to ensure customer satisfaction

Preserve the company reputation in the event of any issues

Improve client retention

Form sales strategies and set sales quotas

Follow up with prospective clients throughout the sales cycle

Ensure client needs are being met

Compile and analyze data to find trends

Nurture relationships with external contacts

Maintain a database of client information


Account Executive Requirements

Strong interpersonal skills

Experience negotiating

Strong problem-solving abilities

Knowledge of current marketing and advertising trends and current best practices

Knowledge of market research, negotiating, and sales

Strong verbal and written communication skills

Proficient in MS Office suite, including PowerPoint and Excel

Proficient in CRM software (Salesforce)

Strong leadership skills

Ability to network and build relationships

Organizational skills

Time management skills

Proven business acumen

Deep understanding of business sales processes

To complete the assignment:

Your Legal Counsel has recommended that you use the behavioral interview to select the best candidates for the two positions you have available. Do some research and write a summary report that provides a definition of behavioral interviews and it’s pro’s and con’s. Describe how organizations use behavioral interviews to hire employees.

Now that you better understand what behavioral interview is and how you may use it to hire your first employee, develop a set of 10 behavioral interview questions for each position (Sales Manager & Social Media Marketing Manager), that you will ask potential candidates.

What categories of legal questions should you NOT ask at all? Do some research and write a summary report that will help you ensure you are not asking illegal questions of the candidates you interview.

You must decide between 2 good candidates. What criteria would you use? Are there any legal issues you should be concerned about?