Monroe’s Motivated Sequence Summary

Monroe’s Motivated Sequence
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Monroe’s Motivated Sequence
The selected commercial is for a product called Snuggie. It is often the case that one finds the need to keep warm while indoors. However, even when one has found a way to stay warm, they often cannot do other things such as read a book or use a laptop. With the Snuggie, all these things are possible. The Snuggie has sleeves and can be kept on even while in the kitchen. The target audience for the commercial includes students, adults, and children.
In the commercial, each of the steps proposed in Monroe's Motivated Sequence is identifiable. The commercial begins with an engaging question to gain the audience's attention...