Analysis Of Advertisement For Gillette Razors

Analyze an Advertisement Name: Institution: Introduction Advertisement involves providing information to the consumers with the aim of influencing them to purchase a particular product. Companies use different mediums to convey their ideas to their prospective customers; the internet has made it easy for companies to produce adverts and distribute them to their target group. The different types of advertisements include digital advertising, mobile advertising, print, and broadcast advertising. This paper analyzes one of the adverts used for Gillette razors. This advertisement is from the Gillette Company incorporation. The company produces and sells safety razors and other personal care products for both men and women. This advertisement feature three famous celebrities Thierry Henry, Tiger Woods and Roger Federer. This advert mostly targets male customers who use razors for shaving. The aim of this advert is to attract more customers and increase the sales. This advert uses different appeals to persuade the target customers. One of these persuasions is the ethos. The advertisement uses Henry, Woods, and Federer to convince the uses and the target audience that this product is safe and can be trusted since it has been endorsed by the three superstars. The supporters of these superstars are more likely to buy the Gillette razor. Additionally, the advert can also help maintain the sales of the product because the admirers of the three celebrities will tend to remain loyal to the company and its products. Besides, the advert uses pathos to create an emotional appeal t...