Marketing Principles and Quality in Healthcare

Healthcare Marketing and Quality
Student's Name
College/University
Course
Professor's Name
Due Date
Marketing Principles and Significance to Healthcare Management
Marketing principles include the 4 P's (product, price, promotion, placement) and the 7 P's (product, placement, promotion, price, process, people, physical evidence). These principles imply that before the hospital manager does anything, they should understand the healthcare market, their customers, products, competition, people, and processes to effectively apply this information to achieve public health goals (Hatheway, 2022). The ability to effectively use marketing techniques and principles to address public health issues is vital in imparting sustainable social change in the communities. Healthcare managers should understand these principles in order to develop health programs that promote socially beneficial behaviors based on social marketing strategy. In this way, healthcare managers can bring behavioral and attitudinal change as well as design helpful landscapes to reinforce and sustain positive health outcomes in the communities. By understanding the different marketing principles components, healthcare managers can accept, reject, modify, neglect, or maintain specific behaviors among the target audience – policymakers and consumers (Gupta et al., 2019). Therefore, marketing principles help healthcare managers create more responsible and community-based approaches to institute social change.
Healthcare Quality Definition and Domains
According to the Agency for Healthcare Research and Quality (2020), healthcare quality is the measure by which healthcare services for patients and popula...