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Alumni campaigns

Coursework Instructions:
All colleges and universities attempt to supplement institutional resources via appeals for assistance from alumni, “friends” of the college or university, private entities with whom the institution does business, and initiatives that may be addressed through grant funding. For the purpose of this discussion, however, you are asked to limit your search for additional revenue to the development of an ongoing alumni campaign. To prepare: • Gather information concerning alumni campaigns at two different institutional types. • Choose one two-year or four-year public institution and one private institution of your choice. You may want to choose your current affiliated institution or, perhaps, your alma mater for either category. • Be sure to choose institutions that are not fundraising behemoths, such as Stanford, Harvard, or University of California, Berkeley. Small colleges and small- to medium-size universities will be more interesting. Write a 3- to 4-page paper contrasting the approaches of the two institutions’ Alumni Support Campaign (or however it is referred to by the institutions). The paper should include the following: • An explanation of what you consider to be the most innovative portions of each campaign. What events or activities do they use? • A description of the elements you would include, based on your thoughts and previous experience, if you had responsibility to develop a campaign for an institution in your part of the country. Also consider what you have learned from examining the campaigns of the two institutions you have chosen. • An explanation of how each strategy will raise a specific amount of money (your estimate of how much over expenses). • The website addresses for the universities and colleges you selected in your research. LEARNING RESOURCES • Massey, W.F. (2020). Resource Management for Colleges and Universities. Johns Hopkins University Press. • Donadel, A. (2024). These colleges have the highest rates of alumni donations. The top 15 may surprise you.Links to an external site.Hanover Research.com. Retrieved from https://universitybusiness(dot)com/these-colleges-have-the-highest-rates-of-alumni-donations-the-top-15-may-surprise-you/ • King, W. J., & Mitchell, B. C. (2022). Leadership matters: Confronting the hard choices facing higher education. Johns Hopkins University Press. o Chapter 3, "Management and Operations"Links to an external site. o Chapter 4, "Stakeholder Relations"Links to an external site.
Coursework Sample Content Preview:
Alumni Campaign The Author’s Name The Institutional Affiliation Course Number and Name The Instructor Assignment Due Date Innovative Portions, Events, and Activities of the Campaign Eastern Kentucky University (EKU) ‘Eastern Kentucky University (EKU)’ is a public institution with robust alumni for students. EKU’s recent events include ‘Alumni Speed Mentoring 2025,’ scheduled connect enrollments with former students in professional positions. The session would provide guidance and learning for rapport building and securing emerging opportunities in the professional domains. Students could connect with EKU alumni to share ongoing academic problems, acquire solutions, and build in-house connections with minimal effort (EKU, 2025). EKU’s alumni have various innovative aspects to the campaign. First, EKU has a ‘Foundation Dashboard’ that displays the statistical performance of the previous year’s campaign. The dashboard is an interactive tool for the EKU team to identify strengths and weaknesses in EKU’s campaigns. EKU’s 2024 alumni campaign, ‘Make No Little Plans,’ showed 209% growth in alumni funds. The institution generated funds from 27.7k donors, including 921 corporations and approximately 12k alumni (EKU, 2025a). Besides the dashboard, EKU has a diverse team with robust participation from different genders. The team reflects no gender discrimination and fair distribution of key positions on merit (EKU, 2025b). As a result, EKU’s alum is successful through financial and participatory metrics, allowing students to engage in rapport building and robust networking for professional and personal growth. Princeton University (PU) PU is the most reputed private institution with robust alumni participation. According to Donadel (2024), PU had the highest alumni donations of $74 million in 2023. PU alumni payout rate is 46% in 2023, allowing the students to explore new opportunities and fulfill their interests. PU is hosting a ‘Venture Forward’ campaign that invites students to gather with President Christopher L. Eisgruber ’83 (Eisgurber). President Eisgurber is the PU’s Ford Family Director of Athletics. Students could interact with the President and have significant takeaways on goal setting, prioritization, and self-management. The ‘Bell Harbor International Conference Centre’ will host the event in April 2025 (PU, 2025). PU’s campaign has significant innovation portions that make the efforts meaningful for diverse stakeholders. First, Venture Forward has a diverse impact on communities by unlocking knowledge for different disciplines. The campaign encourages students from humanities, liberal arts, public policy, science, and technology to experience inclusivity and upskill professional development. Besides, the campaign has robust participation in reducing inequalities across communities, allowing individual members to improve socioeconomic, ...
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