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HUS2315 Lesson 8 Discussion Question
Coursework Instructions:
I am in Florida but anywhere in the USA should be fine.
Lesson 8 Discussion
Question
ine Class:553 Instructor Halan
RE
ASSIGNMENT: Behavior Modification in the Community: The purpose of this assignment is to provide the student with opportunities to develop awareness of behavior modification in the community. It is all around us. Hopefully most is based on positive reinforcement principles. There are some things that are really based on negative reinforcement principles (i.e. driving the speed limit (desired
behavior) to avoid getting a ticket). * Find a newspaper article, magazine article, internet advertisement, etc.,
that relates to behavior modification. * Describe how this item you found relates to behavior modification, i.e., an advertisement for a fitness center provides coupons as incentive for joining. You can cash in the coupons for free sessions with a personal trainer. The ad uses a lot of motivational techniques, positive reinforcement, and rewards as incentive to join. If you chose this ad you
would share more information about the behavior targeted for change, the motivation for the change, how the person would
be reinforced, etc.
* Submit a summary of the above in the discussion board
* Read vour class colleaques' posts.
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The Fitnow Deniliquin advertisement illustrates the efficiency of behavior modification principles as a tool of marketing strategies designed to motivate managing the lives of individuals. Through presenting the unique offer and pointing out the various benefits of becoming a member of Fitnow Deniliquin, the types of behavior to be addressed are specified and the urge to switch to a better way is aroused (Fitnow Deniliquin, 2024).
The reason for making the decision is disclosed in the advertisement through the message that describes potential rewards. The promo is a 20% off discount on all one-time payment membership packages therefore giving an actual incentive for people to come on board and make the journey together with us. Through this membership scheme, the gym sets the value of and commitment, which makes individuals to be conscious of their health and try to make a healthy move in their lifestyle (Fi...
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