Water Crisis Quiz and Power a Period Public Relations Campaign

Public Relations (PR) and Social Media Strategy Analysis
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Table of Contents Abstract 3 "Water Crisis Quiz" and "Power a Period" Analysis. 4 No More Secrets MBS – "Power a Period". 4 Charity: Water – "Water Crisis Quiz". 5 Notions of Power 6 The Use of Key Opinion Leaders in the Campaigns. 6 Effectiveness of the selected Key Opinion Leaders. 6 Discourse & Public Sphere. 7 Discussions Surrounding "Water Crisis Quiz". 7 Discussions Surrounding "Power a Period". 8 Political Issues about the "Power a Period" Campaign. 9 Political Issues about Charity: Water – "Water Crisis Quiz". 9 Charity: Water's Strategies in addressing its Objectives. 10 Partnering with Local Organizations. 10 Vetting of Partners. 10 Applying Technology for Efficiency. 10 Ensuring Transparency and Accountability. 11 Strategies used by No More Secrets MBS – "Power a Period" campaign. 11 Educational Series. 11 Resource Distribution. 11 Workshops and Seminars. 12 Ethical Behaviors in the Campaigns. 12 Conclusion. 13 References. 14 Appendices. 16   Abstract
Public relations (PR) and social media are closely related fields that involve managing the reputation and perception of an organization or individual. PR strategies entail building and maintaining relationships with journalists, influencers, and other key members of the media to ensure positive coverage of a brand or company. The strategies can include tactics such as press releases, media pitching, and media events. On the other hand, social media strategies involve using social media platforms, such as Instagram, Facebook, LinkedIn, and Twitter, to engage with and build a community around a brand or organization. This can comprise various tactics, including creating and sharing content, running social media campaigns, and engaging with influencers. In this assignment, "Water Crisis Quiz" by Charity: Water and "Power a Period" by No More Secrets MBS were selected as the best examples of PR campaigns for discussion.
"Water Crisis Quiz" and "Power a Period" Analysis
No More Secrets MBS – "Power a Period"
The "Power a Period" campaign by No More Secrets MBS was launched in 2019 to drive donations toward educating and empowering women who could not afford period products. The campaign encourages individuals and companies to donate money, which is then used to purchase and distribute menstrual hygiene products to girls and women in developing countries. Menstruation is a basic human need, yet many girls and women in developing nations are not able to afford sanitary pads, tampons, or menstrual cups. This lack of access to menstrual hygiene products can lead to girls missing school or work and can also have serious health implications.
No More Secrets MBS was established in 2012 by Lynette Medley as a consultative and sexuality awareness organization in Philadelphia. The company intends to reduce risk behaviors among susceptible populations by developing and implementing sustainable policies. Its initiative to launch the "Power a Period" campaign facilitated an online platform through which five local women shared their personal stories concerning period poverty. The stories were influential in helping the audiences understand the need for a continuous fund drive. The use of testimonials was a great approach to showcase how individuals were benefiting from the No More Secrets MBS projects. The tactic added trust and credibility to the NGO's activities.
No More Secrets MBS concentrated on online forums and Social media channels as the best communication strategies for attracting a large audience to the campaign. The organization maintains a weblog () used to share information globally and initiate discussion forums. Weblogs are effective at updating the shared information to the public because the posts are always organized from the latest to the oldest. They also enrich the general public participation in various project campaigns.
Regarding social media channels, No More Secrets MBS utilized Twitter due to its accessibility to large corporations, politicians across the world, and common users. The platform allows the use of Urchin Tracking Module (UTM) parameters that can be used by marketers to track their effectiveness (Tonyan, 2016). No More Secrets MBS utilized UTM parameters in monitoring the effectiveness of the "Power a Period" campaign in the publishing media and other traffic sources.
Charity: Water – "Water Crisis Quiz"
The "Water Crisis Quiz" campaign was launched in 2020 by Charity: Water organization to raise water crisis awareness and attract public donations. The campaign involved a simple online quiz through which people reacted to facts about water issues on its website. Charity: Water is an NGO that aims to avail clean water to individuals in less developed countries. It was founded in 2006 by Scott Harrison, who mobilized donors across the world to fund water projects in various nations. Charity: Water relies on public donations to fund water projects in different countries. It is a nonprofit organization that funds water projects and solves water crises in different regions of the world.
For efficient communication, online questionnaires and quizzes were preferred due to their simplicity in crafting and delivering to a large audience. Furthermore, blogs and social media posts were efficient at engaging with a high population. Blogging was utilized in creating long-lasting content on the organization's website, while social media was used to generate shorter posts that contained fewer descriptions.
Notions of Power
The Use of Key Opinion Leaders in the Campaigns
Opinion leaders play an essential role in awareness creation concerning specific organizational issues. They exploit their platforms to reach and influence a large audience. Their endorsement is sufficient for imparting credibility to a given campaign. They also create an aspect of social pressure through which more people are encouraged to take action.
One of the ways that Charity: Water has been using to create awareness and raise funds for its projects is through opinion leaders. Individuals with large followings on their social media platforms promoted Charity: Water's mission by encouraging their followers to get involved. Opinion leaders influenced their fans to donate towards water projects initiated by Charity: Water organization. This approach was effective at reaching a large audience within a short period.
Effectiveness of the Selected Key Opinion Leaders
One of the opinion leaders who contributed much to the Charity: Water's projects was Kendall Jenner, a Model and TV star, who grabbed people's attention during her 22nd birthday. Jenner convinced her fans to contribute $22 to support Charity: Water project (Meikle, 2018). She used her celebrity power to create awareness about water-related issues that affected about 800 million people worldwide (Harrison, 2021).
Diipa Khosla is another influencer who played an influential role in the "Power a Period" campaign. She partnered with No More Secrets MBS to raise awareness of menstruation in various regions. Khosla visited cities across India to speak to the public about menstruation taboos. She influenced a large number of individuals who changed their perception of viewing menstruation as impure and taboo (Das Acevedo, 2018). Khosla initiated various conversations about the need for menstrual hygiene. She also encouraged people to donate funds to help the needy who could not afford period products.
Discourse & Public Sphere
Discussions Surrounding "Water Crisis Quiz"
Charity: Water has attracted various discussions in the public sphere, with most of the opinions being positive. One of the key points brought up in discussions is transparency. Charity: Water is believed to be transparent in spending the donated funds. The organization spends all donated funds on the intended projects.
The second subject of discussion in the public sphere is the impact of the "Water Crisis Quiz" campaign. Many people have celebrated the tangible impact of Charity: Water's projects on various communities. The supply of clean water has led to improvements in education, health, and overall quality of life.
Another fact about Charity: Water is its innovative solutions. The organization is praised for applying innovative solutions to avail water to various communities. Some of the innovations pertain to rainwater harvesting approaches and the use of solar-powered pumps in water distribution. Solar water pumping is a recommendable action because of the low costs involved in its operation. Solar panels require little maintenance and last for about 25 years (Chandel et al., 2015).
Charity: Water has been applauded for its collaboration initiative. The organization partners with local stakeholders and communities as an approach to guarantee a sustainable impact. The organization is also praised for its creativity and effectiveness in initiating successful fundraising campaigns. However, criticism has been noted about the organization's operations. For example, it is argued that Charity: Water lacks focus on its long-term solutions. The company does not have a sustainable program for infrastructure maintenance.
Discussions Surrounding "Power a Period"
Most of the public sphere discussions about the "Power a Period" campaign are positive. One of the discussion topics has been menstruation as a human right. Babbar (2022) affirms that girls and women have the right and need to access menstrual hygiene products. For this reason, the No More Secrets MBS organization is applauded for its initiative of menstruation awareness and product provision.
The second topic that has attracted many opinions is community involvement. The primary stakeholder of the "Power a Period" campaign involved local communities and various organizations in creating awareness about the issue of menstruation. They also engaged the public in the provision of menstrual hygiene products. Kiogora (2013) claims that active community involvement increases project acceptability ...