Public Relations. Communications & Media Coursework

Public Relations
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Part 1
According to Cho Jungsik and Dajeong Kim, public relations (PR) is purely a loop process rather than a linear one because it helps companies spread information and maximize their exposure to an extent. PR is all about creating new ideas for the company, strengthening the marketing strategies and developing the clients’ interest in a particular product, brand or service. It is often associated with advertising, marketing, and journalism, but the fact is that personal relations (PR) are different from all these things (Jungsik & Kim, 2017, p. 76). Journalism is mostly related to the management of issues, and the goal of a journalist is to create a positive public image by gathering and reporting correct data. On the other hand, advertising and marketing are all about creating awareness among the public regarding a particular product and engaging a mass audience with some techniques. Public relations does not strictly focus on marketing, promotion or data reporting. Instead, it focuses on developing a strong relationship with global customers and is targeted toward dealing with economic, political and social factors (Jungsik & Kim, 2017).
Part 2
The Boston Tea Party was one of the most famous mercantile and political protests in the history. In December 1773, in Massachusetts, the Son of Liberty came to the streets with an aim to stop outside countries from selling tax-free tea in the United States. I feel that the way they presented their idea was unique and powerful. They chose to board the ships and threw all the tea chests into Boston Harbor to get their voices heard, which was indeed a big move (Lee & Lee, 2016, p. 104). The recent demonstrations by high school students in creating awareness regarding the issues of mental health and gun control are also useful and outstanding. After the mass shooting in Florida’s high school, an incident that killed over 16 innocent people and injured nearly 15, there was a strong need to raise voices against the conflicts going on within the country. Activists and students finally demanded actions against gun violence in the state. Also, voices were raised against healthcare p...