Evaluating The Red Vineyard's Current Social Media Strategy

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 Use the Sample Outline for organization ideas  COURSE CONTENT | COURSE RESOURCES  Shows the basic organization of an outline  Identify your main ideas first  From your updated Wk2 Strategy Proposal Rationale  From the listed directions for the Wk3 Social Media Strategy Outline  List details under the main ideas  A few of the details you already have in your Wk2 Strategy Proposal Rationale  Add or make changes that follow annotation suggestions I made in your graded Wk2 Strategy Proposal Rationale  Add specifics indicated in the Wk3 Social Media Strategy Outline directions  Add an introductory paragraph  Write 2 or 3 lead-in type sentences  Write the thesis statement (purpose of the Social Media Proposal) as the last sentence in the Intro  Add a concluding paragraph  Restate your thesis (purpose) statement  Add 1 or 2 exiting statements aimed at convincing the CEO of your strategy NOTES:  Remember that the purpose of the social media strategy is to expand the company brand, as mentioned in the Wk2 instructions  A company brand is more than just products; it represents what a company stands for and what perception a global marketplace will have for that brand and its products. How the world will perceive your company and its products via its social media presence needs to be clearly stated  A thoroughly constructed outline becomes the roadmap, so to speak, for writing the Wk4 Strategy Rationale. Feel free to ask a specific question about the above suggestions if needed