Creative Brief: Samsung Brand
What is the background?
Why are we doing this project? What have we been asked to do? What is problem we are trying to solve? What affect will there be on the business if we don’t do this?
What is the objective of the assignment?
What can we do to help solve the problem at hand? How will we be judged on our performance?
Who are we talking to?
Demographics, psychographics, personality.
WHAT IS THEIR CURRENT RELATIONSHIP WITH US?
Head – Heart - Wallet
what insight will help move them in new ways?
Insights are not data and not observations.
WHAT IDEAS WILL HAVE THE MOST IMPACT?
Feel free to give several “territories” for ideas.
WHAT MAKES US BETTER OR DIFFERENT ENOUGH TO CLAIM THIS?
- Reasons to believe that this idea will work
What are the old conventions to avoid?
What is typical in the category? What will help us to stand out? Collaborate with account if needed.
What are the ANTICIPATED deliverables?
List of what it is that needs to be created. Collaborate with project management on this piece and the initial date of review to include.
anything else?
If you have any jumping off point ideas or discussions that we had in brainstorms, put them here. If you have talked to social, tech, innovation lab or mobile groups and they have ideas – put them in here.
DATE:
April 4, 2021
BUDGET:
PLANNING LEAD:
xxx
ASSIGNMENT:
xxxx
JOB CODE:
xxx
CREATIVE LEAD:
xxx
CLIENT:
SAMSUNG GALAXY FOLD Z2
TIMING:
ACCOUNT LEAD:
xxx
What is the background?
Phones have been one of the staple commodities in modern world. It is not only a want, but rather a need in order to thrive and survive in this fast-paced world. However, due to the consistent increase in demand for our time, phones have become less enough to deal with our everyday lives. Thus, phones need to be more capable of providing screen real-estate for everyone.
What is the objective of the assignment?
In order to solve this need for more task capabilities, phones must have a wider and larger ‘screen real-estate’. However, since we need something on the go, we have to make sure that we can make a device very compact and portable.
Who are we talking to?
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