BlacKkKlansman and If Beale Street Could Performance Review
Please identify and select one 2018 wide release from a major studio or mini major, and one platform release from a specialty distributor (including Fox Searchlight, Focus, etc.). Compare and contrast the following.
Who is the film likely seeking as its core audience(s)?
• Describe the release strategy — when in the year and for what reasons, against what competition (in its week of release as well as in proximity to it).
• Describe and analyze the performance of the film over its release. What this a successful outcome? If not,
• Based on its various key art executions (poster/one-sheet, digital ads, etc.) and its video assets (teasers, trailers, TV spots), how is the film being positioned in the market? (e.g., “The film is being positioned as a sophisticated, nostalgic romance for movie lovers, likely targeting 35+ women, as well as younger women who may be fans its young and attractive stars” or “The film is leveraging an unexpectedly dramatic turn from an established comedy star, and personalizing the opioid crisis in a highly emotional father/son story.”)
•
why?
Please including numbers — box office, number of weeks in the release, averages etc. — to substantiate your essay, but do not simple cite them without analysis. Use the information you can glean from the typical sources to provide as assessment.
Please write this as a concise essay, incorporating all the relevant information. Tell a story with your writing, and provide whatever insight you have. Dig for interesting analysis from the trades to inform your thinking.
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