Unilever Goes Streamlined.

Unilever Goes Streamlined
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Unilever Goes Streamlined
Multinational companies adopt numerous strategies to manage their broader customer base. Such companies' strategy includes streamlining communication channels between departments, enhancing effective production processes, adopting reliable marketing strategies, and enhancing effective change management. The Unilever Company case highlights the essence of effective communication, which improves information management, agency relationship, and social CRM. Customer relations management is also crucial to the success of an organization. The paper examines Unilever Company's prospects and strategies that enhance its success regarding CRM, agents, and information management.
Clear communication lines between various departments are essential for the operation efficiency of a company. For international companies, communication channels enhance the flow of information and management activities. Regional and manufacturing managers should establish effective communication to ensure that orders being distributed reach the intended destinations without confusion (Kapooria, 2017). Communication is also essential because it provides sufficient information exchange to meet sales projections in different regions. Clear communications positively impact sales because proper product brands are distributed to intended regional destinations to meet customer demand. In addition, an effective communication channel improves sales volumes because the delivery process is enhanced, and the correct quantity of products is distributed to various regions.
Unilever saved more costs by implementing astute solutions. The company saved costs incurred by paying the internal support team who were tasked to handle the company's databases. Fees paid to agents by Unilever Company to engage customers on behalf of the company were also minimized through the solutions implemented. The training costs for using the traditional telephony system were also minimized by implementing astute solutions (Kapooria, 2017). The astute solutions positively impacted timely response...