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Uber/Lyft-Inspired Element to Carz Traditional Service Model

Coursework Instructions:

For this assignment, you are a business IT consultant. You have been contracted by a nationwide taxi service called Carz. The company is looking to modify its service delivery to be more competitive. They want you to examine the feasibility of adopting elements of the Uber® and Lyft® delivery services, and produce a business process re-engineering plan.

One of the proposals already being considered is incorporating a web chat interface to entice web-savvy prospective customers to self-schedule taxis (in addition to traditional telephone and email requests). However, the customer pay interface is still the traditional system, fully dependent on drivers/operators calling in to the central booking system office when rides are over and are available for the next pickup. You, as the consultant, will evaluate the proposed addition and also your own modifications to the business process.

Management will consider any recommendations, such as incorporating specific, isolated elements of Uber’s and Lyft’s service model to a complete changeover from Carz’s traditional taxi service to an Uber- or Lyft-type peer-to-peer model.

To complete this assignment:

Research service models employed by Uber and Lyft.

Consider the decision-making processes discussed in this week’s readings.

Write a 2-page business process re-engineering plan that includes:

A recommendation for adding an Uber- or Lyft-inspired element to Carz’ traditional service model.

A discussion of the potential benefit of adding a web chat service request component to Carz’ service model.

An analysis of the potential negative impact your recommendation(s) may have on the existing workforce and the local communities where Carz operates.

Include recommendations to mitigate any negative impact you identify.

A summary of the decision-making process you used to determine your recommendations

Coursework Sample Content Preview:
Business Influences Author’s Name Institutional Affiliation Table of Contents TOC \o "1-3" \h \z \u Uber/Lyft-Inspired Element to Carz Traditional Service Model PAGEREF _Toc19891604 \h 2Benefit of Web Chart Service Component to Carz Service Model PAGEREF _Toc19891605 \h 2Carz Operational Analysis and Negative Impact of Recommendations on Current Workforce and Local Communities PAGEREF _Toc19891606 \h 2Recommended Mitigation Measures for Negative Impact PAGEREF _Toc19891607 \h 2Summary of Decision-Making Processes PAGEREF _Toc19891608 \h 2References PAGEREF _Toc19891609 \h 2 Business Influences Uber/Lyft-Inspired Element to Carz Traditional Service Model A company can be influenced by several factors which include internal and external effects. Internal factors are effects that are controlled by a company, including product, strategic planning, and culture. External influences are variables that a company may have little control over including economic, social, institutional, commercial and business influences. Uber is a mobile phone application that offers customers with on-demand service. It connects passengers ready to taxi drivers. When offering taxi service, taxi riders have their own vehicles and Uber receives 20 percent of the payment. This app is currently accessible in 200 cities in 55 regions (Laidre, 2015). It also provides various taxi models for everyone which is an additional and unique feature. Lyft is an on-demand service application that allows individuals to hire a taxi on their mobile phone. Lyft's business plan is comparable to Uber's, which is why Lyft is very often referred as an option to Uber. Lyft has caught 40% of the complete US market (Anonymous, n.d.). All Lyft vehicles have at their front a large pink moustache as a symbol (Anonymous, n.d.). The company Carz should implement the Uber strategy of inventing or using different and unique car models that are attractable to its customers. It should have a simple Carz service with AC services in the vehicles. It can also have a truck or a delivery service which may help people in delivering their items to places. The strategy of introduction of different model cars will help Carz gain customer satisfaction on a wider scale and this will bring com...
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