Starbucks Memo: How to Overcome Cultural Barriers in the Global Market

Starbucks Memo

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Starbucks Memo
To: Starbuck’s Employees
From: Starbuck’s Management
Date: 2nd October 2023
Re: How to Overcome Cultural Barriers in the Global Market

The management team would like to thank you for your efforts in steering Starbucks' growth. However, it has come to our attention that the company needs to improve its products and services to meet the customers' needs in different parts of the world. In that light, you are highly encouraged to interact with customers well to understand how existing products and services can be upgraded or modified to meet our clients’ needs.
The primary challenge in the global market is cultural differences (Flew, 2020). Starbucks Corporation recognizes and appreciates individuals’ cultural differences since we serve diverse communities global