Plan for a New College Bowl Game: Nike Bowl

Nike College Bowl Game
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Nike College Bowl Game
1 Abstract
The prime purpose of college bowl games is to uplift young players’ sportsmanship and courage and provide a juvenile entertainment source to fans (Williams, 2006). This project aims to create a plan for introducing a new college bowl game in New Orleans, i-e. Nike Bowl. As a few college bowl game options are available for different college football teams to participate, adding this new bowl game will undoubtedly appeal to the participants and the audience. The event will have two sponsorship plans by the USA’s two biggest sports retail companies, i-e. Nike and Adidas.
2 Site Selection
When selecting a site for the new college bowl game, it is essential to consider the location, accessibility, and amenities of the venue (Smith & Smith, 2008). The area should be easily accessible for fans and teams, and the platform should have enough seating capacity to accommodate a large crowd. Additionally, the platform should have the necessary amenities such as parking, concessions, and restrooms. Considering these factors, Caesars Superdome will be the most appropriate location for conducting Nike Bowl. The stadium has already been hosting several similar events and caters to the Sugar Bowl events. As Caesars Superdome is located in the central business district of New Orleans, the maximum number of bowl fans will be able to reach there.
1 Key Features of the Community
Population: The population of New Orleans stands at around 376000, and most of them are young and thus very interested in a new college bowl game.
Environment: The community’s atmosphere in the area has a strong college football tradition, so it may be more likely to support a new addition to the college bowl game.
Climate: As the bowl season stands between January and December, the season is cold and welcoming for the local populace to attract to college bowl games.
Transportation: The accessibility of the community and the availability of transportation infrastructure is also essential to consider, as they can affect the ease of travel for fans, teams, and other stakeholders. The bowl game field is located in the middle of the city district center and, thus, has several transportation options to facilitate fans during the game days.
2 Activities in the Area
When planning a new college bowl game, it is convenient to consider the activities in the area. These options in the area can help enhance the overall game-day experience for fans, teams, and other stakeholders and make the community more attractive for future events (Williams, 2006). It is essential to research the area where the bowl game will be hosted to understand the available options for entertainment and hospitality and how they may impact the success of the bowl game.
* Hospitality: A higher number of hotel rooms in the area may make it more convenient for fans and teams to attend the game. There are extensive options of luxury and non-luxury accommodations for catering fans.
* Entertainment & Amusement options in the area: The availability of entertainment and amusement options can also influence fans to attend the bowl game. Various entertainment options are available for people, including New Orleans City Park and Jackson Square. The visitors will have several activities to perform, like visiting the theme parks, and shopping centers, to keep themselves busy during their stay.
3 Stadium/Field
Some key features in enhancing the stadium’s worth include seating capacity, parking, concessions, restrooms, and other amenities (Smith & Smith, 2008). A larger seating capacity can accommodate a larger crowd and provide a more impressive game-day atmosphere. Caesars Superdome has ample parking, easy access to concessions and restrooms, and other amenities. The current sitting capacity of the stadium is around 77000 to comprehend the college bowl game. This field has everything to make the game-day experience more enjoyable for fans.
* Name and Critical Features/Amenities of the Stadium: The name and key features of the stadium can affect the overall game-day experience for fans, teams, and other stakeholders. Caesars Superdome has an enlarged sitting capacity and other amenities to cater to thousands of people. Also, the field has a strong affiliation with college bowl games and, thus, is well-known.
* Usable Space for Additional Activities Surrounding the Event (fan zones, etc.): The usable space in the stadium can be used for other events and activities, such as concerts, festivals, exhibitions, or other events that can be held in the days leading up to the bowl game.
3 Marketing & Finance
Marketing: A successful marketing plan can prove fruitful for uplifting the revenue generation for the event. The event marketing team will use different social, electronic, and print media options to popularize the event among people. Nike will be sponsoring the event, and there will also be a contribution through Adidas; media hype will be created to attract people. Free giveaways, like t-shirts, keychains, and caps, will be distributed to people in public places to popularize the event.
Finance: The financial plan will incorporate strategies for generating revenue, such as ticket sales, sponsorships, and merchandise sales. The financial requirements of the bowl will be covered by sponsors and partnerships, which are given in the chart below. It is also essential to consider the legal structure of the bowl game and establish a clear set of bylaws and operating agreements for the event.
Figure SEQ Figure \* ARABIC 1: Financial Coverage of Nike Bowl
4 Two sponsorship plans/packages
There will be two sponsors/contributors for Nike Bowl. As the name suggests, Nike will be the major contributor, and Adidas will be the second contributor to this event. The brief details of the sponsorship plan for the bowling event are given below:
1 Nike Sponsorship Package:
Figure SEQ Figure \* ARABIC 2: Nike Worldwide Revenue Share Product Wise in 2022 (in %)