Marketing Plan Assignment: Mobile Spas Businesses

Marketing plan
Name
Institutional affiliation

Marketing plan
Mobile spas businesses are starting to create and work actively in many markets. Suggestively, there is a need for a good marketing plan that allows the enterprise to attract consumers and create competitive advantage. Fundamentally, the marketing plan should follow a framework that customers can receive professional and quality services at their convenience right at the coziness and privacy of their homes or workplace. The intent of this paper is to offer a framework for the information and approaches for marketing a mobile spa business.
Promotion strategy
There is no doubt that the mobile spa is a lucrative business that targets a variety of customers. In this light, the promotion strategy will focus on the anticipated consumers, as well as the general public. In this light, the medium used should be able to reach a variety of people in the target location. It is important to note that typically, spas are not only places where people go to get certain services, but are highly connected to their psychological needs. In this context, people perceive spas to be a place where they can relax and engage in other therapeutic experiences, including massage, work on their beauties through hair care, nail care, and other services. The existing perception is that spas are meant for the rich who have the money to pay for them. The mobile spa offers these people the opportunity to have a more personalized service, but it should not limit people due to their financial capabilities. Suggestively, the information used in the promotion strategy should advocate for a range of services and a pricing strategy that is inclusive of various consumers. Additionally, advertising will focus on communicating the capabilities of the business, including qualified employees, state of the art equipment, and a variety of products.
Advertising
Word of mouth. Advertising can take various forms. The initial step for the mobile spa is to use word of mouth. The approach utilizes family and friends, as well as customers. In this light, companies such as Uber have had tremendous success through word of mouth. Suggestively, as long as the business offers high-quality services that satisfy the customers, they are likely to talk about it to their colleagues, friends, and family (Mintz & Currim, 2013).
Internet and social media. The use of the internet and social media offers a good opportunity to achieve marketing needs. Development of technology and internet accessibility has enabled people from all walks of life to interact with businesses. Using internet ads and mainstream social media platforms such as Facebook, Twitter, Instagram, and YouTube will be imperative in reaching a large population. In line with this, the business website will be critical to link the information offered in social media and the internet adds to the company (Mallin & Finkle, 2007). Having a website will offer more information to consumers and enable the company to gain trust and credibility among potential customers.
Outdoor advertising. The fact that the business is mobile offers an opportunity to communicate about the business through an outdoor approach. As the recreational vehicle (RV) moves around, it can advertise using banners, handing business cards, and demonstrating services offered.
Mass media. Local mass media, including radio, TV, and print media. Such mediums offer an opportunity to communicate to a large audience without distinctions of social class (Morgan, 2012). Subsequently, all people in the community can develop an interest in the business.
Public relations
Management functions. Public relations allude to the strategic communication process that enables a company to build mutually beneficial relationships with the public. As a management function, public relations will be used to gather feedback from the customers and engage in corporate social responsibility.
Consumer feedback. Customers will be asked to offer feedback via social media, website, and conversations with the employees. The information gathered will be used to improve services and products utilized in the mobile spa.
Healthy work relationships. Employees will be encouraged to create good relationships with the each other as well as the management to ensure that there is proper flow of information.
Enhanced communication. The activities in public relations will include researching, conducting, and evaluating regularly programs and actions that improve communication and aligns the findings with the aims of the organization.
Functions of corporate social responsibility. The fact that the business is mobile, there are considerable effects on the environment. In the modern business context, customers are likely to be loyal to companies that show environmental concerns (Benita Steyn, 2002). To increase the business-customer relationship, the clients will be invited to contribute to initiatives of corporate social responsibility such as tree planting or donations to charity groups engaging in environmental conservation.
Credible reporting. An annual report will be developed to provide information about the business to stakeholders, interested investors, and consumers.
Digital marketing
Use of different channels. The increased use of technology has revolutionized business through e-commerce, which will be embraced by the mobile spa. Digi...