Pepsico Inc. - Quality Over The Long Term

Course Project Author Name University Name PepsiCo Inc. is a leading and one of the most famous foods and beverage companies in the world. It is mainly responsible for manufacturing and distributing high-quality products in over 200 countries worldwide. Food products that PepsiCo prepares are flavored snacks, chips, cereals, dairy products, pasta, and rice. The company’s best beverage products are juices, carbonated soft drinks, ready-to-use coffee and tea, bottled water, sports drinks and energy drinks. With its headquarters in Purchase, New York, PepsiCo has employed over 272,000 people all over the world (Luo, 2000). The company was founded in 1965 with the merger of Frito-Lay Inc. and Pepsi-Cola Company. Initially, PepsiCo manufactured only Mountain Dew, Pepsi-Cola, Fritos corn chips and Diet Pepsi. It expanded its network with time acquired Tropicana and Quaker Oats in 1998 and 2001 respectively. As of January 2016, over 20 brands of PepsiCo successfully generated more than $1.2 billion revenues in just a few months. Today, PepsiCo is the largest food and beverage company, followed by Coca-Cola (Dijk, 2008). It is best known for its diversified business model and top-quality products that are sold at affordable prices worldwide. In a scenario where people have started avoiding carbonated soft drinks due to their side effects, PepsiCo has maintained its reputation in the snack food category by providing its consumers with what is best and health-friendly. The presence of this category in business allows PepsiCo to enter into complementary categories. For example, the company can easily leverage its beverage business in all emerging markets to develop its business of snacks (2013). Talking about its social responsibilities, we must admit that PepsiCo food and beverage products are appreciated and enjoyed by millions of consumers worldwide. The company takes the responsibility of maintaining the quality of its food and beverage items and does not opt for illegal ways to manufacture or market them. The vision of PepsiCo is to deliver quality over the long term by implementing new strategies and paying more attention to quality than quantity, leaving a positive impact on the society and the environment (Luo, 2000). All these things have allowed PepsiCo to enjoy huge success and receive appreciations from its customers in over 160 territories and countries worldwide. The company believes in providing its consumers with nutritious food and beverages years after years, motivating its employees to work hard by giving them bonuses and free medical and transportation facilities, and reducing its environmental effects to an extent (Dijk, 2008). PepsiCo is best known for offering world’s largest portfolio of billion-dollar food and beverage brands, including over 15 product lines. Each of its product line generates over $1.2 billion in annual retail sales. Its core businesses – Quaker, Frito-Lay, Pepsi-Cola, Gatorado and Tropicana – are responsible...