Nike's 2017 Financial Report

Nike Financial Report
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Nike is one of the largest multinational companies3 that deals with the design and manufacturing of footwear, equipment, and other accessories. It has established a large market in various parts of the world, and this explains its high profitability. The company has an effective supply chain management team, which ensures the smooth running of activities. Besides, Various economic activities play a substantial role in determining the market performance of Nike. In the year 2017, Nike recorded a remarkable increase in profitability as a result of favorable market conditions. As indicated by key metrics, the global market has played a huge role in the company's increased profits over the years.
Global economies have contributed a lot to the performance of Nike. The company ensures to operate in developed markets, which, in turn, provide a stable market. For instance, the UK has been providing a stable market for Nike hence increasing its profitability. In 2017, Nike UK accrued a profitability increase of up to $12.7 billion. In general, Nike had a 5.6% increase in revenues from the year 2017 to 2018. This is an indication that the global market has been providing a favorable opportunity for the company. The rapid growth of various developing markets also presents a great opportunity for Nike, thus facilitating its remarkable performance. As well, most countries in which Nike operates in has political stability. As a result, the company has been able to carry out its operations without any interruptions. However, the slowdown of the economy of Chinese in 2017 played a role in reducing the profits that the company used to make in that nation. Nike depends a lot on the Chinese market for footwear and equipment. The increasing number of wealthy individuals in developing countries have been providing a fresh market for the company to expand in. Considering that it is a well-known brand, then it becomes a priority for most people who emphasize the safety of products. However, the availability of counterfeit and cheaper products, especially from the china market, has negatively affected Nike's performance. Governments in different parts of the world are emphasizing on the quality and safety of products by fighting the production of counterfeit products. The absence of such products in ...