Marketing Strategy for an Online Business

Marketing Strategy
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Marketing Strategy
Similar to other businesses, I will have potential customers. However, one of the greatest tasks is transforming these potential customers into real buyers. One strategy I will use to transform these buyers is testimonials on the website. The following process could attract these customers since it will influence that we offer a good service based on other buyers who have enjoyed our service. The other way to transform potential buyers into real customers is through word of mouth. I would use the loyal customers’ discounts for referrals which they would give to their workmates and friends (Cao et al., 2021). This move will prompt them to continue advertising for the business.
When offering a product, conducting a competitive price analysis is critical since it helps the business win over the competitors to remain profitable. For the business startup, it is evident that the organization has set the same price as the competitors. The main reason is that the business ha...