Marketing Proposal for Avant-Garde Therapeutics
Marketing Plan (20 points) Students will create a comprehensive marketing plan for their therapy or consulting practice. This shall include: a table of contents market analysis- brief summary of the current private practice market place (include research findings from at least 3 local practices in your area). Include at least one strength and weakness of your direct competitors in private practice. Describe how you will gain a competitive edge against your competition. marketing strategy- define your target market and how you will reach them with various marketing and advertising efforts (online and offline). Provide your ring of referrals diagram with 1-2 specific referral sources in each ring. unique selling point- explain your USP (what makes you and your services stand apart in the market place) sales strategy- describe your sales methods (face-to-face, internet, telesales, etc) and include your sales pitch (elevator pitch) I would like the same writer from the business plan to also do the marketing plan.
Marketing Proposal for Avant-Garde Therapeutics
Institution
Date
TABLE OF CONTENT
Market analysis…………………………………………………………………………..….1
Marketing strategy…………………………………………………………………………..2
Unique selling point…………………………………………………………………………3
Sales strategy...………………………………………………………………………………4
MARKET ANALYSIS
Target market and demographics
The primary goal of AGT is the sporting population of coconut creek city south Florida. The people of the city is currently at 9,842 thousand people. The area is plagued with mental disorders related to excessive substance abuse. A major concern is the rising number of adolescents presenting with emotional disorders and substance abuse related conditions. The population is mixed with all races well represented. Their lifestyles, education level, and home ownership vary. The average age of the population is twenty-seven, pointing to a very young population with the home having less or no children.
AGT facility targets this youths with serious emotional disturbance and adults with substance abuse related disorders. Apart from the core target group, the facility is opened any person with mental illness and in need of quality and affordable psychotherapy services. After precise analysis of the market, adolescents who are not on higher earning scale struggle to get quality psychotherapy as compared to the adult counterparts who enjoy robust covers from big insurance firms. AGT, will not only offer quality but affordable psychotherapy care but also offer a wellness program to help people live proper lifestyle within the target area.
Competitive analysis
Direct competition to AGT is the Renfrew center of Florida which specializes in the treatment of eating disorders and other mental illness. it offers tailored counselling to patients with eating disorders and related behavioral health issues. This facility enjoys large clientele base and a network of over sixty five thousand women with disorders. Other than The Renfrew Center, the area also has two othe...
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