Improving Organization’s Competitive Advantage and Creating Value for All Stakeholders

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Competitive advantage is the condition that produces the business more than its competitors. It enables a company to extend its values and its shareholders. Besides, it is an integral aspect of business that enables firms to realize and maintain better margins, greater growth profiles, and massive customer loyalty. Robust and repeatable competitive advantage comprises some essential elements for its improvement. Adding value, investing in innovation and technology, training employees, defining responsibilities, and working with strategic partners are integral to improving organizations' competitive advantage and creating value for all stakeholders.

Getting customers is the foundation for success, but finding ways to meet their requirements is vital for competitive advantage. Therefore, an organization should study the market, relate the actual market